Insights and strategies on Live Commerce, AI Content, Influencer Marketing, and growth tactics for Thai SMEs.
Showing 25–36 of 131
Performance Marketing · 11 min
Third-party cookies are being phased out by major browsers. Meta attribution has dropped significantly since ATT. This article teaches Thai businesses how to collect first-party data via LINE OA, surveys, and CRM to reduce CPA and increase LTV.
Live Commerce · 10 min
Successful live selling comes from a 7-day pre-live plan, not improvisation. From 3-tier product selection and warm-up content to live-driving ads and day-of urgency tactics.
E-commerce · 11 min
48–65% of TikTok Shop sales come from Search, not FYP. This article breaks down ranking factors, title optimization, backend keywords, video SEO, and a 30-day plan to reach page 1.
Live Commerce · 10 min
Step-by-step guide to setting up LIVE Shopping Ads on TikTok Shop, from selecting objectives to targeting, budget, and agency-tested best practices. Includes Thai CPC/CPM benchmarks.
Influencer Marketing · 11 min
Brands with their own creator network reduce KOL costs by 30-40% long-term. This article analyzes the TCO of 3 models: Agency-Only vs Hybrid vs In-House, with a creator network building roadmap.
Influencer Marketing · 10 min
47% of brands measure influencer campaigns incorrectly. This article shares the IMPACT framework HypeLive uses to review every KOL campaign, with 48-hour, 30-day, and 90-day review timelines.
Live Commerce · 9 min
Thai consumers go through 4 psychological stages when buying via live stream: Attention → Trust → Urgency → Action. Latest UTAUT2 and S-O-R model research with host training applications.
E-commerce · 12 min read
LINE OA MyShop is more than a basic store. When HypeLive connects the full API, you can set multi-tier pricing, branch pricing, automated flash sales, and a checkout customized to your business logic
E-commerce · 14 min read
Lazada has changed eras — no longer competing on price with Shopee. Instead it uses LazMall and Lazzie AI to build "Confidence Commerce" where customers pay 5-10% more for authentic products and AI increases purchase rate +40%
Live Commerce · 10 min read
How to read and analyze Live Commerce data from TikTok Shop and Shopee Live to increase sales, reduce costs, and maximize profit with Dashboard Template
Influencer Marketing · 9 min read
Guide to hiring Nano Influencers with 1,000-10,000 followers. ROI calculation methods, price comparisons, and selection techniques for maximum engagement
Content Creation · 11 min read
Deep dive into TikTok Algorithm 2026. Factors affecting FYP ranking, 3-second hook techniques, posting timing, and content creation strategies for Thai market
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