Insights and strategies on Live Commerce, AI Content, Influencer Marketing, and growth tactics for Thai SMEs.
Showing 25–36 of 130
Live Commerce · 10 min
Successful live selling comes from a 7-day pre-live plan, not improvisation. From 3-tier product selection and warm-up content to live-driving ads and day-of urgency tactics.
E-commerce · 11 min
48–65% of TikTok Shop sales come from Search, not FYP. This article breaks down ranking factors, title optimization, backend keywords, video SEO, and a 30-day plan to reach page 1.
Live Commerce · 10 min
Step-by-step guide to setting up LIVE Shopping Ads on TikTok Shop, from selecting objectives to targeting, budget, and agency-tested best practices. Includes Thai CPC/CPM benchmarks.
Influencer Marketing · 11 min
Brands with their own creator network reduce KOL costs by 30-40% long-term. This article analyzes the TCO of 3 models: Agency-Only vs Hybrid vs In-House, with a creator network building roadmap.
Influencer Marketing · 10 min
47% of brands measure influencer campaigns incorrectly. This article shares the IMPACT framework HypeLive uses to review every KOL campaign, with 48-hour, 30-day, and 90-day review timelines.
Live Commerce · 9 min
Thai consumers go through 4 psychological stages when buying via live stream: Attention → Trust → Urgency → Action. Latest UTAUT2 and S-O-R model research with host training applications.
E-commerce · 12 min read
LINE OA MyShop is more than a basic store. When HypeLive connects the full API, you can set multi-tier pricing, branch pricing, automated flash sales, and a checkout customized to your business logic
E-commerce · 14 min read
Lazada has changed eras — no longer competing on price with Shopee. Instead it uses LazMall and Lazzie AI to build "Confidence Commerce" where customers pay 5-10% more for authentic products and AI increases purchase rate +40%
Live Commerce · 10 min read
How to read and analyze Live Commerce data from TikTok Shop and Shopee Live to increase sales, reduce costs, and maximize profit with Dashboard Template
Influencer Marketing · 9 min read
Guide to hiring Nano Influencers with 1,000-10,000 followers. ROI calculation methods, price comparisons, and selection techniques for maximum engagement
Content Creation · 11 min read
Deep dive into TikTok Algorithm 2026. Factors affecting FYP ranking, 3-second hook techniques, posting timing, and content creation strategies for Thai market
SME & Business · 12 min read
Complete guide to LINE Official Account Automation for Thai businesses. From basics to advanced chatbot sales systems and CRM integration without coding
Our expert team is ready to help plan Live Commerce and Content Marketing strategies tailored for your business.
Contact Our Team