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The Psychology of Live Commerce: How Thai Consumers Decide to Buy in 4 Stages

Marketing Blog

Live Commerce

The Psychology of Live Commerce: How Thai Consumers Decide to Buy in 4 Stages

Thai consumers go through 4 psychological stages when buying via live stream: Attention → Trust → Urgency → Action. Latest UTAUT2 and S-O-R model research with host training applications.

9 min

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Live Commerce

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