
Marketing Blog
Live CommerceThe Psychology of Live Commerce: How Thai Consumers Decide to Buy in 4 Stages
Thai consumers go through 4 psychological stages when buying via live stream: Attention → Trust → Urgency → Action. Latest UTAUT2 and S-O-R model research with host training applications.
9 min
Need Marketing Consultation?
Our expert team is ready to help plan Live Commerce and Content Marketing strategies tailored for your business.
Contact Our Team



























