Nano Influencer ROI: จ้างไมโครอินฟลูอย่างไรให้คุ้ม 2026
Nano Influencers (1,000-10,000 followers) have 10x higher engagement than Mega influencers Yet 70% of Thai businesses hire wrong influencer types, wasting money without sales.
Hiring Nano Influencers is not just about follower count. You must check engagement, audience match, and cost per result. This article teaches ROI calculation and selecting the most cost-effective Nano Influencers. Need influencer campaign planningor free consultation? We can help.
What you will learn
- Calculate ROI for Nano Influencer campaigns
- Compare rates across influencer tiers in Thailand
- Tools to find and filter influencers
Which tier to choose? Complete comparison
Influencers divide into 5 tiers by follower count. What matters is engagement rate and cost per engagement, not just follower numbers.
| Tier | Followers | Engagement | Starting Rate |
|---|---|---|---|
| Nano | 1K-10K | 5-10% | 500-3,000 THB |
| Micro | 10K-100K | 3-6% | 3,000-15,000 THB |
| Mid | 100K-500K | 2-4% | 15,000-50,000 THB |
| Macro | 500K-1M | 1-3% | 50,000-150,000 THB |
| Mega | 1M+ | 0.5-2% | 150,000+ THB |
Why Nano is more cost-effective
- Cost per engagement 5-10x lower than Macro
- Audience closer to influencer, trust recommendations
- Content looks natural, not like ads
- Can hire multiple instead of one expensive influencer
Calculate Nano Influencer ROI
ROI Formula
ROI = (Revenue - Cost) / Cost x 100
Or
Cost Per Engagement = Total Cost / (Followers x Engagement Rate)
Calculation example
| Scenario | Nano (10 คน) | Macro (1 คน) |
|---|---|---|
| Total Cost | 20,000 THB | 80,000 THB |
| Total Reach | 50,000 | 500,000 |
| Engagement Rate | 8% | 2% |
| Actual Engagement | 4,000 | 10,000 |
| Cost Per Engagement | 5 THB | 8 THB |
| Conversion (5%) | 200 sales | 500 sales |
| Cost Per Sale | 100 THB | 160 THB |
* This example shows 10 Nano influencers may have lower cost per sale than 1 Macro, despite lower total sales.
Criteria for selecting good Nano Influencers
Audience Match
Check if influencer followers match your target audience. Review comments and profiles of people who like posts.
Engagement Quality
Do not just look at likes. Check if comments show real conversation or just repeated emojis.
Content Consistency
Choose those who post consistently, at least 3-4 times per week, not someone who disappears for months.
Brand Safety
Review past posts to ensure no content conflicts with your brand values.
Red flags to avoid
- Sudden follower spikes (may buy followers)
- Many likes but very few comments
- Too many ads (every post is selling)
- Refuses to share insights/analytics
Tools to find Nano Influencers in Thailand
| Platform | Price | Best for |
|---|---|---|
| Influencer Hub | Free - Campaign fee | Quick influencer search |
| AnyMind | Enterprise | Large brands |
| Tellscore | Monthly | Campaign tracking |
| Manual Search | Free | Low budget |
Manual search method (free)
- Search hashtags related to your product
- Check recent posts and select good content creators
- Check 1K-10K followers and engagement
- Send DM or check bio for contact info
- Negotiate price and request insights
Want cost-effective Nano Influencer campaigns?
HypeLive team has database of 5,000+ Nano Influencers covering all Thai target audiences. Plan campaigns, quality filter, track results to completion.
Free ConsultationFAQ
Q: How many Nano Influencers to see results?
A: Recommend starting with 5-10 people per campaign. Hiring one usually shows unclear results, but multiple creates momentum.
Q: How should payment work?
A: Split payment 50% before work and 50% after posting. Or use middleman platform with escrow to prevent fraud.
Q: How long to see results?
A: Online sales usually show results 24-48 hours after posting. Brand awareness may need 2-4 weeks.
Sources: Influencer Marketing Hub 2026, Thailand Digital Marketing Report, HypeLive Campaign Data
