ศัพท์ E-commerce ที่ต้องรู้: 58 คำศัพท์สำหรับธุรกิจไทย 2026

Shopee buyer protection ensuring refund if items are not received or not as described.

Method of comparing two versions of a webpage or app against each other to determine which performs better.

Enhanced product listings on Shopee with rich media, videos, and detailed descriptions for brand stores.

Strategy to re-engage shoppers who added items to cart but did not complete the purchase.

Total cost to acquire a new customer including advertising, content, and admin costs.

Professional service managing advertising campaigns across platforms like Facebook, Google, and TikTok.

Percentage metric of ad spend to sales. Calculated as (Ad Spend ÷ Ad Revenue) × 100. Lower is better.

System connecting brands with promoters who earn commission on sales through special links.

Shopee logistics service where sellers store inventory in Shopee warehouses for faster delivery.

Optimizing product listings on Shopee, Lazada, and TikTok Shop to rank higher in search results.

Unique identifier assigned by Shopee, Lazada, or TikTok Shop to each product listing.

Creating videos using AI that transforms text or images into finished videos in minutes.

Shopee badge for trusted sellers with excellent service, giving higher visibility in search.

Payment option letting customers buy immediately but pay later, often interest-free.

Order online and pick up in physical store.

Stage where prospects are ready to make a purchase decision.

Official brand stores on Shopee and Lazada with verified authenticity and premium placement.

Selling multiple products together as a single package at a discounted price.

Percentage of customers who add items to cart but do not complete purchase. Global average is 70%.

Percentage of visitors who complete a desired goal like purchase or sign-up.

Visual representation of customer journey from awareness to purchase.

Advertising model where advertisers pay each time a user clicks on their ad.

Cost per 1,000 ad impressions.

Suggesting related or complementary products to customers.

Prompt encouraging users to take action like "Buy Now" or "Add to Cart".

Predicted total revenue from a single customer over time.

Business model where brands sell directly to customers without intermediaries.

Alphanumeric code entered at checkout for price reduction.

Fulfillment model where retailer sells products shipped directly from supplier to customer.

Software allowing businesses to build and manage online stores.

Process of receiving, processing, packaging, and shipping orders.

Time-limited promotion with significant discounts to create urgency.

Process of ordering, storing, tracking, and controlling inventory.

Position where a website appears in search results for a keyword.

Standalone web page designed for a specific marketing campaign.

Specific, longer search phrases with lower volume but higher conversion intent.

Total revenue expected from a customer over their relationship with business.

Selling products through real-time video where sellers show products and close sales immediately.

Live streaming sales through platforms like TikTok, Shopee, Facebook with hosts or influencers.

Professional production space equipped with lighting, cameras, and streaming technology for high-quality live commerce.

Buying and selling through mobile devices like smartphones and tablets.

Stage where prospects evaluate solutions and compare options.

Selling through multiple independent sales channels.

Integrated approach providing seamless experience across all channels.

Visitors arriving through unpaid search engine results.

Selling products through digital platforms like Shopee, Lazada, TikTok Shop, and websites.

Service processing online payment transactions securely.

Advertising model where advertisers pay each time their ad is clicked.

Improving product pages to increase visibility and conversions.

Targeting users who previously visited your website but did not convert.

Return on ad spend calculated as revenue divided by ad cost.

Performance measure evaluating efficiency of an investment.

Optimizing websites to rank on Google without paying for ads.

Unique code assigned to each product for inventory management.

Security protocol establishing encrypted links between server and browser.

TikTok feature letting people buy products through videos and live without switching apps.

Early stage focused on awareness and attracting prospects.

Encouraging customers to purchase a higher-end product.

Standardized barcode used for tracking trade items globally.

Content created by customers rather than the brand.

Storage facility where inventory is stored, managed, and distributed.