ค่าจ้างพิธีกรไลฟ์สด 2026: เกณฑ์ราคา วิธีเลือก และสิ่งที่ต้องรู้ก่อนจ้าง
Best Live Streaming Schedule 2026: When to Stream for Maximum Sales?
When is the best time to live stream? Which time slots have the most viewers and sales? Complete guide for scheduling live streams in 2026 based on Thai consumer behavior and each platform
18:00-21:00
Golden hours for sales
3-5x
Sales increase when timing is right
ศ-อา
Days with highest purchases
4 Golden Time Slots for Live Streaming 2026
Choosing the right live streaming time affects sales more than you think. These are the times when Thais shop online the most
Early Morning
06:00 - 09:00Pros:
- Less competition
- Viewers have time to decide
- Good for home products
Cons:
- Viewers may not be awake yet
- Slower sales
Best for: Mom & baby products, breakfast, fitness products
Lunch Break
12:00 - 14:00Pros:
- High viewership during lunch
- Quick purchase behavior
- Good for Flash Sales
Cons:
- Short window
- High competition
Best for: Food, beverages, low-priced items
After Work
18:00 - 21:00Pros:
- Highest viewership
- Longer watch time
- Peak sales
- Good for premium products
Cons:
- High ad costs
- Compete with many brands
Best for: All categories, especially beauty, fashion, electronics
Late Night
21:00 - 00:00Pros:
- Focused viewers
- Quick decisions
- Less competition
- Good for relaxation products
Cons:
- Lower viewership than evening
- Some target groups asleep
Best for: Skincare, games, books, relaxation products
Weekly Live Streaming Schedule
Each day has different buying behavior. Proper planning helps increase sales
Monday
Week StartPeople not buying much, do short streams to test new products
Tue-Wed
MidweekConsistent streaming, build engagement with regular customers
Thursday
Pre-WeekendIncreasing purchases, do weekend promotions
Fri-Sun
WeekendGolden time! High views and sales, stream longer and more often
Best Live Times by Platform
Each platform has different target audiences and behaviors
| Platform | Best Time | Note |
|---|---|---|
| TikTok Shop | 18:00-22:00 | Gen Z watches late, likes fun content |
| Shopee Live | 12:00-14:00, 18:00-21:00 | People buy during lunch and after work |
| Facebook Live | 19:00-22:00 | Working adults watch in evening |
| LazLive | 18:00-21:00 | Brand customers prefer this time |
Holiday & Special Event Strategy
12.12, 2.2, 3.3
Strategy: Stream all day, every time slot
Payday (month-end)
Strategy: Stream 25th-5th, focus on premium products
Long weekends
Strategy: Evening to late night, people have time to buy
Festivals
Strategy: Stream 1-2 weeks before festival
Important Tip:
During shopping festivals (11.11, 12.12, 2.2), stream continuously across multiple time slots because people shop all day, not just evenings
Sample Live Schedule for SMEs
5 Streams/Week Schedule (Mid-size Brand)
Frequently Asked Questions
How long should I stream?
At least 1 hour, but 2-3 hours is better because people come and go. Longer means more chances for new viewers to see
How many times per day?
Starting SMEs: 1x/day is enough. Big brands or festivals: 2-3x/day at different times
Do people watch morning streams?
Yes, but fewer than evening. Good for niche products: mom & baby, breakfast, fitness
Should I stream at the same time daily?
Have a regular time fans can remember, like 6 PM daily. But can add special sessions for events
When is competition lowest?
Early morning (6-8 AM) and late night (10 PM-midnight). But viewers are fewer too. Balance competition vs audience size
Need Professional Live Stream Team?
Hypelive has professional live hosts and can strategize streaming times perfect for your products
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