Marketing•3 min read
Cost-Per-ClickAlso known as: CPC
Definition
Advertising model where advertisers pay each time a user clicks on their ad.
Detailed Explanation
Cost-Per-Click (CPC) is an online advertising model where advertisers pay a fee each time a user clicks on their advertisement. This model is commonly used in search engine advertising (Google Ads, Amazon PPC) and social media advertising. CPC varies widely based on competition, industry, and keyword relevance.
Key Points to Remember
- 1Pay only when ad is clicked
- 2Common in PPC advertising
- 3Varies by industry and competition
- 4Quality Score affects CPC
- 5Calculate: Total cost ÷ Total clicks