Marketing•3 min read
Cost Per Thousand ImpressionsAlso known as: CPM
Definition
Advertising metric representing cost per 1,000 ad impressions.
Detailed Explanation
Cost Per Mille (CPM), or Cost Per Thousand Impressions, is an advertising metric that represents the cost an advertiser pays for one thousand views or impressions of an advertisement. CPM is commonly used in display advertising, video ads, and brand awareness campaigns where visibility is more important than direct clicks.
Key Points to Remember
- 1Mille = thousand in Latin
- 2Used for brand awareness campaigns
- 3Formula: (Total cost ÷ Impressions) × 1000
- 4Lower CPM = more cost-efficient reach
- 5Common in display and video advertising