Path 01
Start running ads
Beginner18 min read·6 lessons
Before you spend a single baht, get the foundations right. This path walks a first-time advertiser from a blank ad account to a live, measurable campaign — without wasting budget on guesswork.
Full lesson write-ups are on the way. Here is the syllabus and what each lesson covers.
- 01
Set a clear campaign goal
Awareness vs traffic vs sales — pick before you build.
- 02
Campaign / Ad set / Ad structure
How the three layers stack and what each controls.
- 03
Install pixel / tag correctly
No tracking, no optimization — get events firing first.
- 04
Pick a starting audience
Broad vs interest vs lookalike for a first run.
- 05
Set a budget that won’t hurt
How much to test with, and for how long.
- 06
Read the basic numbers
CTR, CPC, CPM — what healthy looks like.
See it in the swipe file