Path 03
Set up campaigns per platform
Intermediate26 min read·8 lessons
Every platform has its own setup quirks. This path is the hands-on walkthrough — the exact screens and settings — for launching on each one without missing the steps that quietly waste budget.
Full lesson write-ups are on the way. Here is the syllabus and what each lesson covers.
- 01
TikTok Ads campaign
Spark Ads, targeting, and creative specs.
- 02
Meta (Facebook / Instagram)
Advantage+ vs manual, placements, catalog.
- 03
Google Search
Keywords, match types, and RSA assets.
- 04
Performance Max
Asset groups and clean product feeds.
- 05
LINE Ads / OA broadcast
Reach an opted-in audience the right way.
- 06
Set conversions / events
Define the action that actually matters.
- 07
A/B test the creative
Test one variable, read it cleanly.
- 08
Layer in retargeting
Bring back viewers and cart abandoners.
See it in the swipe file