ไลฟ์สดขายอาหาร: เทคนิคพิเศษที่ร้านอาหารไทยต้องรู้ 2026
Live Streaming Food Sales: Special Techniques for Food & Beverage Products
How to sell food in live streams so customers dare to buy? How to package so it arrives as fresh as on screen? Complete guide for live streaming food and beverages
65%
Customers buy food from live streams
3x
Sales increase when eating live
24-48 ชม.
Acceptable delivery time
4 Popular Food Categories in Live Streams
Each food category has different live streaming techniques and challenges
Ready-to-Eat Food
Techniques:
- Show actual eating, describe taste
- Emphasize freshness, warmth
- Beautiful packaging
- Clear expiry dates
Challenges:
- Must deliver quickly, afraid of spoilage
- Customers fear not fresh
Frozen Food
Techniques:
- Show freezing process
- Guarantee freshness after thawing
- Heat-resistant packaging
- Temperature tracking system
Challenges:
- High shipping cost (needs refrigeration)
- Customers fear thawing during delivery
Snacks & Bakery
Techniques:
- ASMR crunchy sounds
- Show texture
- Pack in break-proof boxes
- List allergen ingredients
Challenges:
- Fragile
- Short shelf life
Beverages
Techniques:
- Show pouring, drink color
- Review various flavors
- Leak-proof packaging
- Bulk purchase discounts
Challenges:
- Heavy weight, high shipping
- Fear of leaking during delivery
Live Streaming Techniques for Food
Eat Live on Stream
Host eats live, describing taste, freshness, texture
Cook Live
Cook on camera, showing fresh ingredients
Comparison Review
Compare with other brands or before-after eating
Time-Limited Promo
Flash Sale at end of stream, or live-viewer-only promo
Important Tip:
Thai foods that sell well in live streams: chili dips, kimchi, homemade snacks, dried seafood, seasonal fruits. Emphasize freshness and unique taste
Food Packaging for Online Sales
Packaging is the first impression. Must be beautiful, safe, and preserve food quality
Use shock-proof boxes for fragile items
Vacuum seal fresh food
Include ice packs/dry ice for fresh food
Clear production and expiry date labels
Include storage and reheating instructions
Include receipt/freshness guarantee
Food Laws & Standards
Selling food must comply with FDA regulations for consumer safety
- FDA approval for processed food
- Nutrition label (if retail packaging)
- List ingredients and allergens
- Production and expiry dates
- Manufacturer/distributor name and address
- FDA registration number
Legal Warning:
Do not make false claims like "cures disease" "guaranteed weight loss" - violates Food Act. Be careful of defamation when comparing with other brands
Which Platform is Best for Food?
| Platform | Best Food Type | Fee |
|---|---|---|
| TikTok Shop | Good for trendy food, snacks | 2-5% |
| Shopee Live | Dry food, snacks, affordable items | 2-5% |
| Facebook Live | Homemade food, home bakery | 0% |
| LINE Shopping | Pre-order food, fresh items | 1-3% |
Food Delivery Tips
For Fresh/Chilled Food
- Use foam box + ice packs
- Same Day or Next Day delivery
- Notify customers to receive immediately
- Money-back guarantee if spoiled
For Dry Food/Snacks
- Double-box for shock protection
- Include moisture absorbers
- Can use standard shipping
- Label "Fragile" on box
Frequently Asked Questions
What if food spoils during delivery?
Have refund or reshipment policy. If shipping company fault, claim insurance. Recommend buying parcel insurance
Customers fear food is not fresh. How to fix?
Show production date live, pack with ice packs, have real customer reviews, freshness money-back guarantee, fast 24hr delivery
Food shipping is expensive, customers do not buy?
Do free shipping for bulk orders, or split shipping cost with customers, or sell multi-item sets to justify shipping
Do I need FDA approval?
All processed food needs FDA approval. Except unprocessed fresh food like vegetables, fresh fruits, raw meat
What food sells best in live streams?
Easy-to-eat, long-lasting, or uniquely flavored food: various chili dips, homemade snacks, dried seafood, kimchi, provincial souvenirs
Start Selling Food Live with Hypelive
Have good food products but do not know how to live stream? We help from streaming to packaging to delivery
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