จ้างไลฟ์ vs ไลฟ์เอง แบบไหนคุ้มกว่า? คำนวณต้นทุน-ผลตอบแทน 2026
Hire Live Commerce vs DIY: Which is More Worth It? Cost-Benefit Analysis 2026
Thai businesses are deciding between hiring a live commerce agency vs DIY. See the true cost calculation, pros and cons of each approach, and which cases suit which option
Most Asked Questions by Thai SMEs: Is hiring an agency expensive? What investment needed for DIY? What sales volume justifies hiring?
Cost Comparison: Hire vs DIY
Before deciding, let's look at the true costs of both approaches, calculated from 20 live sessions per month
| Item | DIY | Hire Agency |
|---|---|---|
| Host/Live Staff | 15,000-30,000 | Included |
| Live Equipment | 20,000-50,000 | Included |
| Studio/Location | 10,000-20,000 | Included |
| Agency Fee | - | 30,000-80,000 |
| Total/Month | 45,000-100,000 | 30,000-80,000 |
Summary: Hiring an agency is often cheaper initially since no equipment investment needed. But for regular long-term streaming, DIY may be more cost-effective
Pros and Cons Comparison
| Type | Pros | Cons |
|---|---|---|
| DIY | Full control, know products well, lower costs long-term | High initial investment, self-learning required, takes time from other business |
| Hire Agency | No equipment investment, professional team, start immediately | Monthly service fee, coordination needed, may not understand products deeply |
Which Case Suits Which Option?
| Situation | Recommendation | Reason |
|---|---|---|
| Starting, limited budget | Hire Agency | No equipment investment, lower risk |
| Regular 20+ streams/month | DIY | Lower cost per stream long-term |
| Complex products, much explanation needed | DIY | Know products best, can answer deep questions |
| No time/staff to manage | Hire Agency | Team handles everything |
| Need to test market | Hire Agency | Test before self-investment |
ROI Calculation: What Sales Volume Breaks Even?
| Monthly Cost | 20% Margin | 30% Margin | 50% Margin |
|---|---|---|---|
| 50,000 บาท | 250,000 | 167,000 | 100,000 |
| 80,000 บาท | 400,000 | 267,000 | 160,000 |
| 100,000 บาท | 500,000 | 333,000 | 200,000 |
* Numbers show required monthly sales to break even (THB/month)
Frequently Asked Questions
Q: What if sales don't come after hiring agency?
A: Choose agencies with performance guarantees, or start with 3-month contracts. Test results before long-term commitment
Q: How many people needed for DIY?
A: Minimum 2 people - 1 host, 1 for comments/stock. For high volume, 3-4 people recommended
Q: What equipment needed for DIY?
A: Basics: Good smartphone, microphone, lighting, tripod. Budget 10,000-20,000 THB
Still Undecided?
Get free consultation from HypeLive. We'll analyze which option suits your business
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