เรทราคาอินฟลู 2026: วิธีคิดราคาจ้าง KOL ให้คุ้ม
Hire influencers for 10,000 or 150,000 each?
The appropriate pricing depends on the Tier, Platform, and type of content desired.
By 2026, the Thai Influencer Marketing market is expected to be valued at over.
Tier System: Categorized by Number of Followers
| Tier | Followers | Static Post | Video/Reels |
|---|---|---|---|
| Nano | 1K - 10K | ฿3,000 - ฿8,000 | ฿5,000 - ฿12,000 |
| Micro | 10K - 100K | ฿6,000 - ฿15,000 | ฿10,000 - ฿25,000 |
| Mid-tier | 100K - 500K | ฿45,000 - ฿80,000 | ฿65,000 - ฿120,000 |
| Macro | 500K - 1M | ฿80,000 - ฿150,000 | ฿120,000 - ฿200,000 |
| Mega | 1M+ | ฿90,000+ | ฿150,000+ |
* Prices based on the Thai market 2026 for Instagram/TikTok.
Choosing a tier doesn’t always mean that bigger is better.
Multipliers by Platform
Why are prices different across platforms?
📸
1.0x (Base)
🎵
TikTok
0.8x (-20%)
📘
0.8x (-20%)
📺
YouTube
2.0x (+100%)
YouTube is the most expensive platform because creating long videos takes a lot of time, and additionally, the content...
Multiplier by Content Type
Engagement Rate: An Essential Factor Not to Be Overlooked
Engagement Rate refers to the percentage of people who like, comment, or share.
Less than 1%
Not recommended - May be fake followers.
1-3%
Standard price
More than 3%
Very good - Pay an additional 20%.
Calculation example
Task: Hire KOL to create TikTok Reels.
Try calculating the price yourself.
You don’t have to think for yourself; HypeLive offers free tools to help you out.
Summary: Key Considerations Before Hiring a KOL
Choose the appropriate tier for your goals.
Nano/Micro = Trust, Macro/Mega = Awareness
Check Engagement Rate.
Less than 1% may be fake followers.
Clearly define the content type.
Video prices are 2.5 times higher than images.
Please provide multiple quotes.
Compare prices before making a decision.
In summary, avoid making vague payments and be sure to know the market price first.
