15 เทคนิคไลฟ์ขายของให้ปัง: สูตรลับจากคนไลฟ์มืออาชีพ
ทำไมบางคนไลฟ์ 30 นาที ขายได้หลักหมื่น แต่บางคนไลฟ์ 3 ชั่วโมง ขายไม่ถึงพัน?Differentiation is not luck, nor is it a product; it is... Techniques Used During Live StreamingLet’s take a look at 15 techniques used by professional streamers! 🔥
ข้อมูลจาก TikTok Shop Seller Center ระบุว่า The top 10% of sellers have sales exceeding the average by 8-10%.The main difference lies in the presentation technique used to create En.
สิ่งที่คุณจะได้จากบทความนี้:
- The 5-Second Hook Technique to Stop Scrollers.
- How to Create Engagement to Keep Viewers Longer and Encourage More Comments
- Effective Techniques for Flash Sales and Creating Urgency
- Pro-level closing techniques that don’t feel like hard selling.
⚠️ Important Warning: TikTok Shop Rules 2026
TikTok Shop มีกฎเข้มงวดมากขึ้นในปี 2026 หากฝ่าฝืนอาจโดน Suspend the store, delete products, or face legal action. Please read the limitations before using any techniques:
- ❌ Do not use misleading Before-After images. - Especially beauty and health products.
- ❌ Do not lie about quantities/prices. - Stock and discounts must be accurate.
- ❌ Do not claim medicinal properties. - For example, treat illnesses or lose X kilograms.
- ❌ Children are not allowed in live sessions without adult supervision.
- ❌ Do not recommend other platforms. - For example, Shopee, Lazada, LINE
Techniques 1-3: How to Start a Live Stream that Keeps Viewers Engaged.
5 วินาทีแรกคือทุกอย่าง The TikTok algorithm will promote your live stream to a wider audience.
1. Start with a loud sound + high energy.
A loud and enthusiastic voice will attract attention from people who
"Hello everyone! Today we have something great. If you want a 50% discount, hit the like button!"
2. Highlight the benefits immediately (Value First)
Don't start with an introduction. Instead, let viewers know what they will gain today.
"Today we have a Flash Sale with a 70% discount on only 30 items! First come, first served!"
3. Ask Questions Immediately (Instant Engagement)
Questions encourage viewers to comment, and the algorithm will boost the live stream.
"Who wants glowing white skin without injections or pills? Type 1 now!" or "Which province are you from? Type it in!"
Pro Tip:
Prepare your opening script in advance and practice it 3-5 minutes before the live event. Go live at the same time every day to build a habit among regular viewers.
Technique 4-7: Create Engagement to Keep Viewers Watching Longer.
Watch Time และ Comment คือ 2 Metrics สำคัญที่สุด TikTok uses various criteria to determine whether to promote your live stream to new audiences.
4. Address the audience by name.
Read the names of commenters and thank them periodically to create a sense of connection.
5. Give away items every 10-15 minutes.
Random giveaways for commenters encourage viewers to stay engaged.
6. Create a Mini Challenge
Challenge viewers to comment to unlock a special promotion.
7. Ask for opinions on 2 options.
Allow viewers to vote between two options, making it easy to comment.
Timeline Engagement ที่แนะนำ (ไลฟ์ 60 นาที)
| นาที | กิจกรรม | เป้าหมาย |
|---|---|---|
| 0-5 | Hook + Ask a question + Share the promotion. | Stop scroll-stoppers. |
| 10 | First Round of Lucky Draw Giveaways | Retain viewers. |
| 15 | First Flash Sale | Stimulate Purchases |
| 25 | Second Round Giveaway + Mini Challenge | Increase Engagement |
| 35 | Second Flash Sale (Hot Item) | Main Sales |
| 45 | Third round of random giveaways. | Retain viewers before closing. |
| 55-60 | Final Flash Sale + Closing | Close the final sale. |
Techniques 8-10: Make products appealing to purchase.
8Safe Demonstration Results
⚠️ TikTok Rules 2026: Do not use misleading Before-After images for products.
Instead of using Before-After (which risks being banned), show...
- "Achieve up to 3 shades brighter skin."
- "Lose 5 kilograms in 7 days"
- "Clear your acne completely."
- "Look, the cream absorbs quickly and isn't sticky."
- "Apply for a fresh look with a subtle fragrance."
- "I use it every day and really love the texture."
9Live Demonstration
Try showcasing the product live instead of saying it's good a hundred times!
- Clothing: Wear it, spin around, express the feeling of truly wearing it.
- Cream/Cosmetics: Apply to reveal texture and scent.
- Food: Taste and Describe Its Flavor and Aroma
- Equipment: Live demonstration showcasing features one by one.
10Compliant Price Comparison
⚠️ TikTok Rules 2026: Do not display false price comparisons. The "regular" price must.
Price comparisons must be 100% accurate and can be verified.
- "Regular price: 990 (never sold at this price)"
- "Other stores sell XXX (no evidence)"
- "90% Off (Exaggerated Discount)"
- "Our in-store price is normally 599 baht."
- "Special live today for 399 Baht."
- "Save 200 Baht (actual discount)"
"ราคาหน้าร้านเราปกติ 599 บาทค่ะ วันนี้ไลฟ์พิเศษ Only 399 Baht left!Save 200 baht when you buy 2 pieces and receive a free gift!
Techniques 11-13: Create Legal Urgency
🚨 High-Risk Category - Read Before Use!
TikTok Shop 2026 Cracks Down on Stores Misleading Customers with Urgency Tactics
- ❌ Do not lie about stock levels. - Saying "only 5 left" when there are actually 500 = subject to a ban.
- ❌ No misleading pricing. - The Flash Sale price must reflect actual discounts.
- ❌ No Fake Countdowns - Timer expired, repeatedly extending = Misleading
- ✅ Only use true urgency. - Limited quantities available, genuine special prices.
คนส่วนใหญ่ชอบ "ดูก่อน" และ "เดี๋ยวค่อยซื้อ" แต่ส่วนใหญ่ไม่กลับมาCreating Proper Urgency It involves using the truth, avoiding deception, and providing reasoning for decision-making.
11. Time Limit (Real)
"This price is only available for this live session!"
12. Limit the quantity (actual)
"Today, we have prepared 20 pieces!"
13. Special Bonus ✓
"Order in this live session and get a free X!"
✅ สคริปต์ Flash Sale ที่ปลอดภัย (TikTok 2026 Compliant)
เริ่มต้น: "เตรียมตัวให้พร้อมนะคะ! Flash Sale เฉพาะไลฟ์นี้ กำลังจะมา..."
เปิดขาย: "3... 2... 1... เปิดแล้ว! ราคาไลฟ์พิเศษ 399 บาท จากราคาปกติหน้าร้าน 599!"
✅ ถูกกฎ: "มีมาให้วันนี้ 30 ชิ้นค่ะ ใครสนใจกดตะกร้าเลยนะคะ!"
✅ ถูกกฎ: "ขอบคุณทุกคนที่สั่งนะคะ! ราคานี้เฉพาะไลฟ์นี้เท่านั้น!"
✅ ถูกกฎ: "ใครสั่งในไลฟ์นี้ แถมฟรีถุงผ้าสุดคิวท์ด้วยนะคะ!"
Do not do: Update fake stock counts, such as "Only 3 items left!" when there are actually more available.
Penalties for TikTok Shop 2026 Regarding Fake Urgency:
- • Remove products from the platform
- • Suspend seller rights temporarily/permanently
- • Freeze the balance in the system.
- • Report to the FDA/OCP for legal action.
Techniques 14-15: Pro Closing Strategies
14Preemptively address objections before being asked.
Viewers often have similar questions; address them proactively before they ask.
- "Isn't it too expensive?"
- "Does it really work?"
- "How long does shipping take?"
- "Can I return it if I’m not satisfied?"
"Many people ask if it's expensive. I can say that compared to retail stores, it's 50% cheaper here! Shipping in 1-2 days with a 7-day satisfaction guarantee for returns."
15Clear Call-to-Action
Clearly state the ordering process repeatedly every 3-5 minutes.
"Ordering is very easy! Click the yellow cart in the bottom right corner → select your desired color → click payment → done! If you’ve ordered, please type 'Ordered' to let us know, thank you! 🙏"
Checklist: 15 Summary Techniques
Start live (1-3)
- Loud sound + high energy
- Instant benefits.
- Ask your questions now.
Engagement (4-7)
- Call out to your audience.
- Giveaways every 10-15 minutes.
- Mini Challenge
- Ask for opinions on two options.
Product Presentation (8-10)
- Before-and-after showcase.
- Live demonstration.
- Price comparison
Urgency + Closing the Sale (11-15)
- Time-limited
- Limit the quantity.
- Special Bonus
- Preemptively address objections before being asked.
- Clear CTA
Reference source
Additional learning resources for live selling professionals:
📋 TikTok Shop Rules 2026 You Need to Know
TikTok Shop has updated its rules for 2026, which are now more stringent. Sellers must study and strictly comply with these regulations.
❌ Prohibited Actions
- • Use misleading Before-After images.
- • Claims regarding medicinal properties/ailment treatment
- • Specify the weight/calorie reduction numbers.
- • Misleading information about stock quantity/price
- • Use children in live shows without adult supervision.
- • Recommend other platforms (Shopee, Lazada)
- • Share QR Code or external link
- • Inappropriate or revealing attire
- • Repeated and outdated content posts
- • Sale of prohibited items/copyright infringement
✅ Best Practices
- • Live product demonstrations.
- • State the accurate price and discount.
- • Showcase the seller's face and voice.
- • Build Engagement with Questions
- • Transparent giveaways and prize draws
- • Answer customer inquiries honestly.
- • Use real urgency (actual numbers)
- • Dress appropriately and professionally.
- • Always create new content.
- • Collect product proof (receipts, certificates)
บทลงโทษจาก TikTok Shop (ตั้งแต่ปี 2025-2026)
ระดับเบา:
- • Issue a formal warning.
- • Remove products from the platform
- • Limited product visibility
ระดับรุนแรง:
- • Suspend seller rights temporarily/permanently
- • Freeze the balance in the system.
- • Permanently closed.
- • Report to the FDA/CPD for legal action.
อ่านกฎฉบับเต็ม: TikTok Shop Seller Center Thailand
Frequently Asked Questions (FAQ)
How long should a livestream last to be effective?
A minimum of 30 minutes is recommended, ideally 60-90 minutes. The TikTok algorithm favors live streams longer than 30 minutes, but if the duration is too long, viewers may become fatigued. Beginners should start with 30-45 minutes.
What time should you go live?
ช่วงเวลาทองคือ 12:00-14:00 (พักกลางวัน) และ 19:00-22:00 (หลังเลิกงาน) แต่ที่สำคัญคือ Live at the same time every day. To cultivate a habit of regular viewership.
What can be done when there are few viewers?
1) Don't give up, keep going live every day. 2) Use a stronger hook. 3) Promote 1-2 hours in advance before going live. 4) Create highlight clips from past live sessions to attract viewers for the next live.
How many rounds of Flash Sale should be included per live session?
Recommend 2-3 rounds during a 60-minute live session. If there are too many, it will lose its "special" appeal, and people will wait to see if there will be more instead of rushing to buy.
What equipment is essential for beginners?
Minimum: Smartphone + Ring Light (500-1,000 Baht) + Tripod. Additional: Clip-on microphone (300-500 Baht). If the budget allows, invest in a better camera, but a new smartphone is sufficient to get started.
Are you ready to sell live like a professional?
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