General•3 min read
Omnichannel
Definition
Integrated approach to commerce providing seamless experience across all channels.
Detailed Explanation
Omnichannel is a multichannel approach to sales that provides customers with a seamless shopping experience across all channels and touchpoints. Whether shopping online from a desktop or mobile device, by telephone, or in a brick-and-mortar store, the experience is integrated and consistent.
Key Points to Remember
- 1Seamless experience across channels
- 2Unified inventory and customer data
- 3Buy online, pick up in store
- 4Consistent messaging and branding
- 5Higher customer retention rates