Operations•3 min read
Buy Online Pay In StoreAlso known as: BOPIS
Definition
Omnichannel fulfillment option where customers order online and pick up in physical store.
Detailed Explanation
Buy Online Pick Up In Store (BOPIS), also called Click and Collect, is an omnichannel fulfillment option where customers place orders online and pick them up at a physical store location. This bridges online and offline retail, offering convenience to customers while driving foot traffic to stores and saving shipping costs.
Key Points to Remember
- 1Bridges online and offline retail
- 2Eliminates shipping costs for customer
- 3Drives additional in-store purchases
- 4Requires inventory synchronization
- 5Faster fulfillment than shipping