Marketing•3 min read
Landing Pages
Definition
Standalone web page designed for a specific marketing campaign or conversion goal.
Detailed Explanation
A landing page is a standalone web page created specifically for a marketing or advertising campaign. Unlike regular web pages, landing pages have a single focused objective (call-to-action) such as capturing leads or making sales. They typically remove navigation distractions to maximize conversion rates.
Key Points to Remember
- 1Single conversion goal
- 2No navigation distractions
- 3Matches ad messaging
- 4A/B tested for optimization
- 5Used for PPC campaigns