Marketing•3 min read
Call-To-ActionAlso known as: CTA
Definition
Prompt that encourages users to take a specific action like "Buy Now" or "Add to Cart".
Detailed Explanation
A Call-To-Action (CTA) is a prompt on a website or in marketing content that encourages the user to take a specific action. Examples include "Buy Now," "Add to Cart," "Sign Up," or "Learn More." Effective CTAs are clear, action-oriented, and create urgency. They are essential for guiding users through the conversion funnel.
Key Points to Remember
- 1Clear, action-oriented language
- 2Contrasting colors for visibility
- 3Creates urgency or value proposition
- 4Placement affects conversion
- 5Should be tested and optimized