Marketing•3 min read
Middle Of FunnelAlso known as: MOFU
Definition
Stage in customer journey where prospects evaluate solutions and compare options.
Detailed Explanation
Middle of Funnel (MOFU) is the stage in the customer journey where prospects have identified their problem and are actively evaluating different solutions. At this stage, they are comparing options, reading reviews, and seeking detailed information. Content should focus on product comparisons, case studies, and educational resources.
Key Points to Remember
- 1Prospects evaluating solutions
- 2Comparing options and features
- 3Content: comparisons, case studies
- 4Lead nurturing is critical
- 5Building trust and credibility