Marketing•3 min read
Top Of FunnelAlso known as: TOFU
Definition
Early stage in customer journey focused on awareness and attracting prospects.
Detailed Explanation
Top of Funnel (TOFU) refers to the first stage in the customer journey where prospects are becoming aware of a problem or need. At this stage, marketing focuses on attracting a broad audience through educational content, brand awareness campaigns, and providing value without hard selling.
Key Points to Remember
- 1Awareness stage
- 2Broad audience targeting
- 3Educational content focus
- 4Not sales-heavy
- 5Goal is engagement and awareness