Analytics•3 min read
Conversion Funnel
Definition
Visual representation of the customer journey from awareness to purchase.
Detailed Explanation
A conversion funnel is a visual representation of the customer journey from initial awareness to final purchase. It typically shows decreasing numbers at each stage: awareness, interest, consideration, intent, evaluation, and purchase. Analyzing the funnel helps identify where customers drop off and optimize those stages.
Key Points to Remember
- 1Shows customer journey stages
- 2Identifies drop-off points
- 3Top is wide (awareness), bottom narrow (purchase)
- 4Each stage requires different tactics
- 5Funnel optimization increases conversions