Marketing•3 min read
Bottom Of FunnelAlso known as: BOFU
Definition
Stage in customer journey where prospects are ready to make a purchase decision.
Detailed Explanation
Bottom of Funnel (BOFU) refers to the final stage in the customer journey where prospects have moved through awareness and consideration phases and are ready to make a purchase decision. At this stage, marketing content should focus on product comparisons, testimonials, free trials, and purchase incentives to convert leads into customers.
Key Points to Remember
- 1Prospects ready to purchase
- 2Focus on conversion tactics
- 3Use testimonials and case studies
- 4Offer demos or free trials
- 5Address final objections