Path 05
Scale & budget
Advanced12 min read·3 lessons
Scaling is where most budgets break. This path covers how to grow winners without spiking CPA, plan a monthly budget you can sustain, and expand to new platforms in the right order.
Full lesson write-ups are on the way. Here is the syllabus and what each lesson covers.
- 01
Vertical vs horizontal scaling
Raise budget vs duplicate into new angles.
- 02
Plan a monthly budget
Split test, scale, and always-on spend.
- 03
Expand to new platforms
Which channel to add next, and why.
See it in the swipe file