Path 04
Read results & optimize
Advanced16 min read·5 lessons
Numbers only help if you know what to do with them. This path turns the dashboard into decisions — what to pause, what to scale, and how to spot a tiring creative before it drains the budget.
Full lesson write-ups are on the way. Here is the syllabus and what each lesson covers.
- 01
Read ROAS properly
What target ROAS your margin can carry.
- 02
CPA vs CAC
Cost per action isn’t cost to acquire.
- 03
When to pause an ad
Cut losers fast, with enough data.
- 04
When to scale budget
Increase without resetting the learning.
- 05
Spot creative fatigue
Frequency up, CTR down — time to refresh.
See it in the swipe file