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HomeLibraryRead results & optimize

Path 04

Read results & optimize

Advanced16 min read·5 lessons

Numbers only help if you know what to do with them. This path turns the dashboard into decisions — what to pause, what to scale, and how to spot a tiring creative before it drains the budget.

In this path

  1. 01Read ROAS properly
  2. 02CPA vs CAC
  3. 03When to pause an ad
  4. 04When to scale budget
  5. 05Spot creative fatigue
Full lesson write-ups are on the way. Here is the syllabus and what each lesson covers.
  1. 01

    Read ROAS properly

    What target ROAS your margin can carry.

  2. 02

    CPA vs CAC

    Cost per action isn’t cost to acquire.

  3. 03

    When to pause an ad

    Cut losers fast, with enough data.

  4. 04

    When to scale budget

    Increase without resetting the learning.

  5. 05

    Spot creative fatigue

    Frequency up, CTR down — time to refresh.

See it in the swipe file

  • MetaCard 1: the messy "before" — swipe to the "after"
  • Meta"I almost didn’t sign up because of the price. Here’s what changed my mind."
  • GoogleHeadline: "Looking for a [Brand] alternative? Compare side by side"
PreviousSet up campaigns per platformNextScale & budget

Skip the learning curve — let us run it

Talk to usBack to library