ไลฟ์สดไม่ขาย ทำยังไงดี? 7 สาเหตุที่แบรนด์ส่วนใหญ่มองข้าม
"10 live streams, only 3 sales" - This is a message we received from a clothing brand owner. After using our service for 3 months, she now sells 500+ items per month.
You are not alone. Statistics show 70% of live selling streams fail - not because of bad market or bad products, but because of lack of proper strategy.
This article reveals 7 main reasons why live streams don't sell with practical solutions. Ready to change your results? Let us help with professional live commerce services.
What you will learn
- 7 reasons live streams fail that most people overlook
- Detailed solutions with real examples
- Self-assessment checklist for your next live
1. Wrong Timing
Many people stream at their convenience - morning after waking up or late before bed - but not when their target audience is online.
Solution
- Fashion: Stream 8-11 PM (after work)
- Food: Stream 11 AM-1 PM and 5-7 PM
- Beauty: Stream 12-2 PM and 7-10 PM
- Use TikTok Analytics to see when followers are most active
* Timing requires experimentation. Try multiple slots and measure results.
2. No Script, Rambling
"Let me show you this product... um... this color is nice..." - Sound familiar? Unstructured streaming makes viewers bored and leave within 30 seconds.
Script Structure You Need
Attention Hook
"Today we have a special promo for first 50 orders only!"
Storytelling + Demo
Describe customer problem → Show solution with product
Social Proof + CTA
"This customer has repurchased 3 times" + call to action
3. Poor Lighting/Audio
Viewers decide whether to stay or leave in the first 3 seconds. If the image is dark, audio echoes, or camera shakes, they will swipe away immediately.
Common Mistakes
- Backlight making face dark
- Mic far away, quiet/echoing audio
- Unstable handheld phone
- Cluttered background
Solutions
- Use ring light or 2 front lights
- Use clip-on or lavalier mic
- Use tripod for camera
- Clean background with branding
4. Unengaging Host
The host is the heart of live streaming. If they speak in monotone, lack energy, and don't engage with comments, viewers feel like watching a video, not an interactive live.
Qualities of a Good Host
Energy
Clear loud voice, enthusiasm, smiling
Responsive
Read and reply to comments instantly, call viewers by name
Knowledge
Know the product well, answer all questions
Sales Skills
Know closing techniques, create urgency
5. No Engagement Strategy
Good live streaming is not talking alone, it's conversation. If you don't ask, invite chat, or play games, viewers are just audience, not participants.
| Technique | Example | Result |
|---|---|---|
| Ask Questions | "Who likes black color? Comment 1!" | Increase engagement |
| Mini Games | "Guess the price, correct answer gets discount" | Increase watch time |
| Name Calling | "Nan, great question, let me answer..." | Build connection |
| Flash Sale | "In 2 minutes, 50% off for first 5 people" | Accelerate decisions |
6. Boring Product Presentation
"This is black color, this is white color" - this is not selling. Product presentation must tell what problem it solves, what need it meets, why buy now.
❌ Bad: "This is a t-shirt"
❌ Bad: "Very good fabric"
❌ Bad: "Price 299 THB"
✅ Good: "This shirt works for office and outings"
✅ Good: "Wrinkle-free, quick dry, no ironing"
✅ Good: "Today only, reduced from 599 to 299"
7. No Post-Live Follow-up
Live ending doesn't mean sales end. People who watched but didn't buy during live are valuable leads. If you don't collect data and follow up, you're losing 70% of potential sales.
Post-Live Checklist
- Record comments from interested non-buyers
- Send follow-up message within 24 hours
- Upload highlight clips to TikTok/IG to reach new people
- Analyze statistics to see which time slot performed best
Checklist: Are You Ready for Your Next Live?
Answer yes or no to each item. If you get less than 5 "yes", you have gaps to fix.
☐ I know when my target audience is online
☐ I have a script with at least 5 key points
☐ My lighting and audio are ready for live
☐ I have an energetic host who knows the product
☐ I have at least 3 engagement activities planned
☐ I know how to present products interestingly
☐ I have a post-live follow-up plan
Results: Yes 7/7 = Ready to stream! | Yes 5-6/7 = Need minor adjustments | Yes less than 5 = Consider professional services
Case Study: From 0 to 500 Items/Month
Khun Noon - Clothing brand owner: "At first I streamed myself 10 times, sold only 3 items. Very discouraged, thought my products were bad. After HypeLive helped change streaming time, improved script, used professional MC, now selling 500+ items per month, profit increased 3x."
| Metric | Before Service | After Service |
|---|---|---|
| Items/Month | 3 | 500+ |
| Avg Viewers | 5-10 | 200+ |
| Conversion Rate | 0.5% | 8% |
| Stream Time/Week | 10 ชม. (ทำเอง) | 2 ชม. (ดูผล) |
Frequently Asked Questions
Q: How many streams until sales improve?
A: It's not about quantity but quality. If done right from the first time, you may sell immediately. But on average, test 5-10 times to find the right formula.
Q: When should I hire an MC?
A: If you stream yourself and get no sales in first 5 times, or if you lack time/public speaking skills, consider hiring a professional MC.
Q: Do I need to read script word for word?
A: No need. Script is a structure so you know what to say when, but speak naturally without memorizing line by line.
Live streams not selling? You are not alone
HypeLive expert team ready to analyze problems and increase your sales. Book a free consultation today.
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