Marketing•3 min read
User Generated ContentAlso known as: UGC
Definition
Content created by customers or users rather than the brand itself.
Detailed Explanation
User Generated Content (UGC) refers to any content created by customers or users of a brand rather than the brand itself. This includes reviews, testimonials, photos, videos, and social media posts. UGC is highly valuable as it provides social proof, builds trust, and is often more authentic than branded content.
Key Points to Remember
- 1Highly authentic and trustworthy
- 2Provides social proof
- 3Cost-effective content source
- 4Increases engagement
- 5Requires moderation