Marketing•3 min read
Retargeting
Definition
Advertising strategy targeting users who previously visited your website but did not convert.
Detailed Explanation
Retargeting (or remarketing) is a form of online advertising that targets users who have previously visited your website but did not complete a desired action. By placing a pixel on your site, you can show ads to these visitors as they browse other websites, encouraging them to return and convert.
Key Points to Remember
- 1Targets previous website visitors
- 2Uses tracking pixels/cookies
- 3High ROI compared to cold traffic
- 4Multiple ad formats available
- 5Abandoned cart recovery use case