General•3 min read
Multichannel E-commerce
Definition
Selling products through multiple independent sales channels.
Detailed Explanation
Multichannel e-commerce is the practice of selling products through multiple sales channels that operate independently. This includes selling on your own website, Amazon, eBay, social media, and physical stores. Unlike omnichannel, these channels may not be integrated and may have separate inventory and customer data.
Key Points to Remember
- 1Multiple sales channels
- 2Channels may operate independently
- 3Increases market reach
- 4Requires channel management
- 5Different from omnichannel approach