Platform•3 min read
Mobile CommerceAlso known as: M-Commerce
Definition
Buying and selling of goods and services through mobile devices.
Detailed Explanation
Mobile commerce (m-commerce) refers to buying and selling goods and services through wireless handheld devices such as smartphones and tablets. With mobile devices accounting for over 60% of e-commerce traffic, optimizing for mobile is essential including responsive design, mobile payments, and app-based shopping.
Key Points to Remember
- 160%+ of e-commerce traffic is mobile
- 2Requires responsive design
- 3Mobile payment options essential
- 4App commerce growing rapidly
- 5Different UX considerations than desktop