SEO•3 min read
Keyword Ranking
Definition
Position where a website appears in search engine results for a specific keyword.
Detailed Explanation
Keyword ranking refers to the position where a website or page appears in search engine results pages (SERPs) for a specific search query. Higher rankings (positions 1-3) receive significantly more clicks. SEO efforts focus on improving keyword rankings for terms relevant to the business.
Key Points to Remember
- 1Position 1 gets ~28% of clicks
- 2Top 3 positions get majority of traffic
- 3Fluctuates based on algorithm updates
- 4Requires ongoing SEO efforts
- 5Different for each keyword