Operations•3 min read
Fulfillment
Definition
Process of receiving, processing, packaging, and shipping orders to customers.
Detailed Explanation
Fulfillment refers to the entire process of handling customer orders, from receiving the order to delivering it to the customer. This includes inventory management, picking and packing items, shipping, and handling returns. E-commerce businesses can handle fulfillment in-house or outsource to third-party logistics providers (3PL) or services like Amazon FBA.
Key Points to Remember
- 1Includes picking, packing, shipping
- 2Can be in-house or outsourced
- 3Affects customer satisfaction
- 4Shipping speed is competitive advantage
- 5Returns processing included