General•3 min read
Direct-To-ConsumerAlso known as: D2C or DTC
Definition
Business model where brands sell directly to customers without intermediaries.
Detailed Explanation
Direct-to-Consumer (D2C or DTC) is a business model where manufacturers or brands sell their products directly to end consumers, bypassing traditional intermediaries like retailers, wholesalers, and distributors. This model allows brands to control the entire customer experience, capture higher margins, and build direct relationships with customers.
Key Points to Remember
- 1Bypasses traditional retail channels
- 2Higher profit margins
- 3Direct customer relationships
- 4Control over brand experience
- 5Requires investment in marketing and fulfillment