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Marketing•3 min read

Call-To-ActionAlso known as: CTA

Definition

Prompt that encourages users to take a specific action like "Buy Now" or "Add to Cart".

Detailed Explanation

A Call-To-Action (CTA) is a prompt on a website or in marketing content that encourages the user to take a specific action. Examples include "Buy Now," "Add to Cart," "Sign Up," or "Learn More." Effective CTAs are clear, action-oriented, and create urgency. They are essential for guiding users through the conversion funnel.

Key Points to Remember

  • 1Clear, action-oriented language
  • 2Contrasting colors for visibility
  • 3Creates urgency or value proposition
  • 4Placement affects conversion
  • 5Should be tested and optimized

Related Terms

Conversion RateConversion FunnelLanding Pages
Browse Letter

C Terms →

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Call-To-Action (CTA) | E-commerce Glossary | HypeLive