Amazon•3 min read
Buy Box
Definition
The white box on Amazon product detail page where customers add items to cart. Winning the Buy Box means being the default seller.
Detailed Explanation
The Buy Box is the white box on the right side of an Amazon product detail page where customers can add items to their cart. When multiple sellers offer the same product, only one wins the Buy Box and becomes the default seller. Winning the Buy Box is crucial as 82% of Amazon sales go through it. Factors include price, fulfillment method, seller rating, and stock availability.
Key Points to Remember
- 182% of Amazon sales go through Buy Box
- 2Factors: price, fulfillment, seller metrics
- 3FBA sellers have advantage over FBM
- 4Must be a featured merchant to be eligible
- 5Can be lost due to pricing or stock issues