Marketing•3 min read
Product Bundling
Definition
Strategy of selling multiple products together as a single package at a discounted price.
Detailed Explanation
Product bundling is a pricing strategy where multiple products are sold together as a single package, typically at a discount compared to buying items separately. This strategy can increase average order value, move inventory faster, and provide customers with convenience and perceived value.
Key Points to Remember
- 1Increases average order value
- 2Creates perceived value for customers
- 3Helps move slow-moving inventory
- 4Common in cosmetics and electronics
- 5Can simplify purchasing decisions