Amazon•3 min read
Amazon Brand Registry
Definition
Amazon program that gives brand owners access to enhanced tools and protection.
Detailed Explanation
Amazon Brand Registry is a program that helps brand owners protect their intellectual property and access enhanced marketing tools on Amazon. Enrolled brands get access to A+ Content, Sponsored Brands ads, Brand Stores, and proactive brand protection against counterfeiters and unauthorized sellers.
Key Points to Remember
- 1Requires active trademark
- 2Access to A+ Content and Brand Stores
- 3Proactive brand protection
- 4Enhanced reporting tools
- 5Sponsored Brands advertising eligibility