Analytics•3 min read
A/B TestingAlso known as: Split Testing
Definition
Method of comparing two versions of a webpage or app against each other to determine which performs better.
Detailed Explanation
A/B testing, also known as split testing, is a method of comparing two versions of a webpage or app against each other to determine which one performs better. In e-commerce, this is commonly used to test product pages, checkout flows, email campaigns, and ad creatives. By showing version A to one group and version B to another, businesses can make data-driven decisions to optimize conversions.
Key Points to Remember
- 1Compare two versions of a page or element
- 2Used for product pages, checkout flows, emails
- 3Requires statistical significance for valid results
- 4Helps optimize conversion rates
- 5Should test one variable at a time for accuracy