Amazon•3 min read
A+ Content
Definition
Enhanced brand content on Amazon featuring rich media, comparison charts, and detailed product descriptions.
Detailed Explanation
A+ Content (formerly Enhanced Brand Content) is a premium Amazon feature that allows brand owners to enhance their product listings with rich media, comparison charts, and detailed product descriptions. This feature helps brands tell their story, showcase product features, and differentiate from competitors. Studies show A+ Content can increase conversion rates by 5-10%.
Key Points to Remember
- 1Available to Amazon Brand Registry members
- 2Includes rich images, text placements, comparison tables
- 3Can increase conversion rates significantly
- 4Helps reduce return rates by setting proper expectations
- 5Mobile-optimized formatting