A2A และ MCP: มาตรฐาน AI ใหม่ที่ธุรกิจไทยต้องเตรียมพร้อม
If TikTok's AI could communicate with Shopee's AI.
How will your business transform?
Currently, if you are using multiple AI tools from various providers, such as ChatGPT,
In the near future, these AIs will be able to communicate with each other seamlessly.
Current Issue: AI from different companies do not communicate with each other.
Common situations encountered
Customers ask in the TikTok Shop.
AI can only respond with information from TikTok and doesn't know that this customer has previously purchased on Shopee.
Use ChatGPT to analyze sales performance.
You need to export data from Shopee to input it into ChatGPT.
Using AI to Generate Content
You need to remind the AI each time what the product is and its price.
These issues arise because each AI provider lacks standardized guidelines.
What is A2A Protocol?
| ชื่อเต็ม | Agent-to-Agent Protocol |
| สร้างโดย | Google Cloud |
| ทำหน้าที่ | ให้ AI Agent ต่างยี่ห้อคุยกันได้ |
| เปรียบเทียบ | เหมือน HTTP ที่ทำให้ Website ทุกเจ้าเข้าถึงได้ผ่าน Browser เดียว |
A2A enables AI agents created by different companies to interact.
- -Customer data exchange is possible.
- -You can pass work to each other.
- -Collaborate effectively as a workflow.
What is MCP (Model Context Protocol)?
| ชื่อเต็ม | Model Context Protocol |
| สร้างโดย | Anthropic (ผู้สร้าง Claude AI) |
| ทำหน้าที่ | ให้ AI เชื่อมต่อกับแหล่งข้อมูลได้ง่าย |
| เปรียบเทียบ | เหมือน USB ที่เสียบอุปกรณ์อะไรก็ได้ |
MCP enables AI to connect with:
- -Business Database (Products, Customers, Orders)
- -Various tools (Email, Calendar, Spreadsheet)
- -Selling platforms (Shopee, TikTok, LINE)
A2A vs MCP: What's the difference?
- - A2A = AI converses with AI (Agent-to-Agent)
- - MCP = AI Access to Data (Model-to-Data)
- - Both work in harmony, not as replacements for each other.
How does it impact Thai businesses?
| สถานการณ์ | ก่อนมี A2A/MCP | หลังมี A2A/MCP |
|---|---|---|
| ใช้ AI หลายค่าย | ต้อง Setup แยกกันหมด | เชื่อมต่อได้ทันที |
| ย้ายข้อมูลระหว่าง AI | Export/Import เอง | Auto-sync |
| สร้าง Workflow | เขียน Code เชื่อม | Plug-and-Play |
| เปลี่ยน AI Provider | ต้องทำใหม่ทั้งหมด | ย้ายได้ง่าย |
What do we need to prepare now?
The A2A and MCP standards are still under development, but SMEs should...
Choose a platform that meets industry standards.
Ask the vendor if they support A2A or MCP before making a decision.
Organize the data.
Customer data, products, and orders must be ready for export to connect with AI.
Follow the news.
The standards are still evolving and will continue to receive updates.
Projected Timeline
A2A/MCP is being adopted in large organizations.
Enterprises with strong IT teams are beginning to adopt.
SME Tools now supports
SME tools will soon support A2A/MCP.
It has become a common standard.
Every AI platform must offer compatibility, similar to how USB is currently used.
Essential Vocabulary
AI Agent
AI that operates in multiple steps, understands objectives, and can make decisions independently.
Protocol
The agreements or standards for communication are similar to HTTP for websites.
Interoperability
The ability to collaborate across different systems.
Plug-and-Play
Instant connectivity without the need for complex setup.
Summary
The A2A Protocol and MCP are new standards that will enable interoperability among AI systems, similar to how USB connections work with any device. Thai SMEs should prepare by organizing their data and selecting tools that support these standards. It is expected that by 2026, there will be tools for SMEs available that comply with these standards.
