Marketing•3 min read
Upselling
Definition
Strategy of encouraging customers to purchase a higher-end product than the one they are considering.
Detailed Explanation
Upselling is a sales technique where a seller encourages a customer to purchase a more expensive, upgraded, or premium version of the product they are considering. For example, suggesting a laptop with more memory or a phone with more storage. Effective upselling increases average order value when it provides genuine value.
Key Points to Remember
- 1Promote premium versions
- 2Increases average order value
- 3Must provide clear value
- 4Common in SaaS and electronics
- 5Different from cross-selling