SEO•3 min read
Longtail Keywords
Definition
Specific, longer search phrases with lower search volume but higher conversion intent.
Detailed Explanation
Longtail keywords are longer, more specific keyword phrases that visitors are more likely to use when they are closer to making a purchase. While they have lower search volume individually, they often have higher conversion rates and less competition than broad keywords.
Key Points to Remember
- 13+ words, highly specific
- 2Lower competition
- 3Higher conversion intent
- 470% of all searches are longtail
- 5Easier to rank for