Marketing•3 min read
Cross-Selling
Definition
Strategy of suggesting related or complementary products to customers.
Detailed Explanation
Cross-selling is a sales technique where a seller suggests related or complementary products to a customer who is already making a purchase. For example, suggesting a phone case when someone buys a smartphone. Effective cross-selling increases average order value and enhances customer experience when done thoughtfully.
Key Points to Remember
- 1Suggests complementary products
- 2Increases average order value
- 3Should add value, not feel pushy
- 4Common at checkout or product pages
- 5Amazon attributes 35% of revenue to cross-selling