Marketing•3 min read
Discount Code
Definition
Alphanumeric code customers enter at checkout to receive a price reduction.
Detailed Explanation
A discount code (or promo code, coupon code) is an alphanumeric string that customers can enter during checkout to receive a discount on their purchase. E-commerce platforms use discount codes for promotions, abandoned cart recovery, loyalty rewards, and influencer partnerships. They can offer percentage off, fixed amount off, or free shipping.
Key Points to Remember
- 1Can be percentage or fixed amount
- 2Track marketing campaign effectiveness
- 3Create urgency with expiration dates
- 4Target specific customer segments
- 5Can be single-use or multi-use