Marketing•3 min read
Abandoned Cart Recovery
Definition
Strategy to re-engage shoppers who added items to cart but did not complete the purchase.
Detailed Explanation
Abandoned cart recovery refers to strategies and tactics used to re-engage shoppers who have added items to their shopping cart but left the website without completing the purchase. This typically involves automated email sequences, retargeting ads, or push notifications reminding customers about their items and encouraging them to complete the checkout process.
Key Points to Remember
- 1Average cart abandonment rate is 70%
- 2Email recovery rate is typically 10-15%
- 3Timing is crucial - first email within 1 hour
- 4Incentives like discounts can improve recovery
- 5Multiple touchpoints increase success rates