Amazon•3 min read
Amazon Search Engine OptimizationAlso known as: Amazon SEO
Definition
Practice of optimizing product listings to rank higher in Amazon search results.
Detailed Explanation
Amazon SEO is the practice of optimizing product listings to improve their visibility and ranking in Amazon search results. This includes optimizing product titles, bullet points, descriptions, backend keywords, and enhancing content with A+ Content. Unlike Google SEO, Amazon SEO focuses heavily on conversion rate and sales velocity.
Key Points to Remember
- 1Focus on relevant keywords in titles and bullets
- 2Sales velocity affects rankings
- 3Conversion rate is critical factor
- 4Backend search terms have character limits
- 5Reviews and ratings influence visibility