AI ช่วยขายของได้จริงมั้ย? สิ่งที่ SME ควรรู้ก่อนลอง
To be straightforward, AI is not a miracle that will transform businesses.
AI can truly benefit businesses, but it must be utilized correctly.
What can AI do? (5 practical applications)
1. Create social media content faster.
Instead of spending the whole day thinking about captions, use AI to create a draft in just 5 minutes, and then customize it to match your brand's style.
2. Automated customer chat responses (24/7)
Lazada เพิ่งเปิดตัว Lazzie - An AI assistant that helps customers find products and check promotions.[1][Tech Offside]
For small businesses:
- ManyChat - Automatic Facebook/Instagram chat responses
- Tidio - The website chatbot offers a free package.
- Meta Business Suite - Set up automatic replies (free)
3. Conduct Live Selling with an AI Host
TikTok Shop In Southeast Asia, growth is driven by. $4.4 billion has increased to $16.3 billion. In 2024, part of it will come from the use of A.[2][KrAsia]
Limitations: AI Host is suitable for non-complex products (clothing, food).
4. Analyze customer data.
สถิติบอกว่า 70% of retailers want to use AI. But there is only 39% that is actually usable[4][HelloRep.ai]Due to insufficient information or uncertainty about where to start.
Getting Started Made Easy:
- Use Google Analytics 4 (Free) - Monitor customer behavior on the website.
- Meta Ads Manager - Analyze customer demographics
- Shopee/Lazada Seller Center - Automated Sales Report
5. Automatic price adjustment based on the market.
Lazada มี AI-driven pricing tools ที่ช่วยผู้ขายปรับราคาให้แข่งขันได้ โดยวิเคราะห์คู่แข่งและความต้องการของตลาดแบบ real-time[3][Thai Times]
Warning: It's essential to establish a clear minimum and maximum price range; otherwise, AI may...
What can AI not do? (4 limitations to be aware of)
1. Create your own Brand Voice.
AI can write captions, but it won't know what "your brand voice" is like. You always need to edit, refine, and add emotion yourself; otherwise, the content will become indistinguishable across brands.
2. Strategic Decision-Making
AI can analyze data, but the decision of "should we expand the product line?" or "when should we hire more staff?" relies on your intuition and experience.
3. Managing Angry Customers
สถิติบอกว่า 40% of customers are frustrated. When there are no real people to respond.[4][HelloRep.ai]
AI handles routine questions well, but when customers are angry or face complex issues, it's essential to involve a real person.
4. Work 100% accurately.
AI may generate inaccurate information (hallucination) or make mistakes. Therefore, it is essential to double-check every time, especially for important data such as prices, promotions, and product information.
5 AI Tools You Should Try Right Now
How to Get Started with AI? (5 Practical Steps)
Don't buy expensive tools right away.
เริ่มจาก Free tools Always firstChatGPT, Meta Business Suite, Google AnalyticsTry it for 1-2 months before making a decision.
Make it our way.
Do not use AI for posting. Need to revise:
- Enhance brand voice.
- Add details that AI doesn't know.
- Verify the information for 100% accuracy.
Achieve measurable results.
Question:
- How much time can you save? (e.g., from 2 hours to 30 minutes)
- Have sales increased?
- Are customers more satisfied?
If it's not worthwhile, you can stop using it without hesitation.
"People" are still the most important.
AI ช่วยให้ Complete repetitive tasks more quickly. But it does not replace creativity and decision-making.
Summary: AI can help, but it is not a miracle.
Advantages: Save time, work efficiently on repetitive tasks, and analyze data effectively.
Limitations: Lacking creativity leads to indecision; we need to double-check.
Recommendation: Start with free tools and experiment with simple tasks first, then proceed to costs.
สุดท้าย อย่าลืมว่า AI เป็นแค่เครื่องมือ ธุรกิจที่ประสบความสำเร็จ ยังต้องอาศัย Customer understanding, creativity, and decision-making.AI is just a tool to help you work faster.
Are you ready to start using AI to assist your business?
AI ไม่ใช่ปาฏิหาริย์ แต่ถ้าใช้ On the right track. It helps you. Save time, reduce repetitive tasks, and focus on what truly matters. It can really happen.
ไม่ว่าคุณจะเลือกทำเอง หรือให้มืออาชีพช่วย สิ่งสำคัญคือ Start taking action. And Continuous measurement.
Free consultation at no cost - tell us about your business.
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