สคริปต์วิดีโอสั้น 15 วินาที ที่โดนใจ Gen Z ไทย 2026
15-second video script that resonates with Thai Gen Z.
A 15-Second Video Script Formula That Actually Sells Applicable for TikTok, Reels, and Shorts, complete with copy examples for immediate use.
15-second script = HVC formula (3 seconds Hook + 9 seconds Value)
A 15-second video is the length favored by the TikTok Algorithm because viewers tend to watch it all the way through (High Completion Rate) and it's easy to loop. However, fitting everything into 15 seconds is not an easy task.
บทความนี้จะพาคุณไปดู15-Second Script FormulaProven to sell, along with examples for you.
HVC formula for a 15-second video.
HVC = Hook + Value + CTA เป็นสูตรที่ใช้ได้กับวิดีโอขายของทุกประเภท
HVC Structure (15 seconds)
7 Effective Types of Hooks
The first three seconds determine everything. If the hook isn’t good, people will scroll past immediately. Let's explore 7 types of hooks that have proven to capture attention.
| ประเภท Hook | ตัวอย่าง (ไทย) | เหมาะกับ |
|---|---|---|
| คำถาม | "Have you ever...?" | ทั่วไป |
| Shock | "Don't buy before watching this!" | รีวิว เปรียบเทียบ |
| ผลลัพธ์ก่อน | "What products are used for this skin..." | Beauty |
| ตัวเลข | "3 Ways to..." | Education |
| Controversy | "People say it's not good, but..." | รีวิว |
| Secret | "The Secret No One Tells You" | Tips |
| FOMO | "Only today left!" | โปรโมชั่น |
5 Ready-to-Use Copy Script Templates
1. Fashion products/clothing
Gen Z Clothing (15 seconds)
"One shirt, 5 looks!"
(shocked expression + shirt)
"Look 1: Casual Café / Look 2: Going to Class / Look 3: Date Night"
(Quick cuts, 3 seconds per look)
"Only ฿299! Click the yellow cart now."
(Pointing at the basket + Smiling)
2. Skincare/Beauty
Skin Care Before/After (15 seconds)
"Before and after face in 7 days, see for yourself."
(Split screen: Before/After)
"This serum contains concentrated vitamin C / Apply morning and night / Visible results."
(Show off application + Texture + Bottle)
"30% off today! Link in bio."
(Price Increase + Flash)
3. Food/Provisions
Food/Snacks (15 sec)
"The snack that everyone asks where to buy."
(Zoom in on the dessert + ASMR sounds)
"Crispy outside, soft inside / Not overly sweet / Delivered to your home"
(Bite + Close-up of the inside + Box)
"Order now! Click the link."
(Smile + raise the snack)
4. IT Equipment/Gadgets
HEADPHONES/Gadget (15 seconds)
"Are thousand-baht headphones better than AirPods?"
(Suspicious face + holding two headphones)
"40-hour battery / Noise Canceling / Water Resistant"
(Demo of each feature + Overlay text)
"Only ฿899! Cart link"
(Pick up the headset + Point to the basket)
5. Household Items
Household Items Problem-Solution (15 seconds)
"Tired of messy, tangled wires?"
(Messy wires + Displeased expression)
"Cable storage box / Minimalist design / Easy installation"
(Demo Installation + Before/After)
"Instantly make your room perfect! Add to cart."
(Zoom out beautiful room + point)
Thai Gen Z Language You Need to Know
Thai Gen Z has its own unique language; using it correctly makes you seem relatable, while using it incorrectly can make you seem outdated.
| ใช้ | แทน | ตัวอย่าง |
|---|---|---|
| Awesome | Good, beautiful. | "ลุคนี้ปังมาก" |
| Chill. | Relaxed. | "ใส่ชิลๆ ไปคาเฟ่" |
| Like this | Is | "แบบว่าดีมาก" |
| Serious. | Actually | "ดีจริงจัง!" |
| Yourself | Just that. | "299 เอง!" |
Techniques to Enhance Video Professionalism
Pre-Posting Checklist
- ✓Text overlay on video - Always include subtitles; many viewers mute the sound.
- ✓No more than 12 words per line. - Read it in 2 seconds.
- ✓Use trending music. - Check from the TikTok Library.
- ✓Cut every 2-3 seconds. - Keep people engaged.
- ✓Closing Hook - Write the final hook after understanding what Payoff means.
Ideal Text Length
| ตำแหน่ง | Word | ตัวอย่าง |
|---|---|---|
| Hook | 6-12 | "เสื้อตัวเดียว mix ได้ 5 ลุค!" |
| Value Point | 3-8 | "แบต 40 ชม." |
| CTA | 4-8 | "กดตะกร้าได้เลย!" |
Measure and Improve
Don’t post the same content and expect it to go viral. You need to conduct A/B testing.
A/B Testing Script Method
- Create three different hooks for the same product.
- Post at different times (morning/evening/night)
- Check the Completion Rate after 24 hours.
- Hook score >70% = Use it further.
- Adjust Value/CTA based on results.
Summary
A good 15-second video script should include:
- Formula HVCHook 3 sec + Value 9 sec + CTA 3 sec
- Attention-Grabbing HookQuestion/Shock/Outcome/FOMO
- Gen Z LanguageSlang + No more than 12 words per line.
- Text overlay on videoAlways include.
- A/B TestCreate 3 options and choose the best one.
Feel free to use the template above for your product. Start with a hook that aligns with your product, then adjust the value and CTA accordingly.
* Updated information January 2026 | Compatible with TikTok, Reels, Shorts
