Short-Form Video 2026: กลยุทธ์สร้างคอนเทนต์สั้นที่คนไทยอยากดู
ทำคลิปสั้นกี่ครั้งแล้ว? Sometimes posts gain views, while other times they disappear into the feed.How can we make our short videos successful in 2025? 🎯
ถ้าคุณเคยรู้สึกแบบนี้ คุณไม่ได้อยู่คนเดียว! วงการ Short-Form Video ในปี 2025 More competitive than ever. But it is full of opportunities. Today, let's uncover the secrets.
TikTok vs Reels vs Shorts: Which platform is the best?
TikTok vs Instagram Reels vs YouTube Shorts
Comparing 3 Platforms for the Thai Market 2025
1. TikTok - The King of Short Content
ในไทยมีผู้ใช้ TikTok กว่า 30 ล้านคน and is a platform with high engagement. 5-9%เทียบกับแพลตฟอร์มอื่นที่ได้แค่ 1-3%
จุดเด่น:
- Algorithms favor new content - small players have a chance to shine.
- TikTok Shop in Thailand has experienced the highest growth in the region.
- The For You Page (FYP) distributes attention equally.
- Trending sounds and hashtag challenges drive engagement.
ข้อควรระวัง:
- High competition - You need to post frequently (1-3 clips per day).
- Trends change rapidly, and we need to keep up.
- Primary target audience: Gen Z and Millennials (ages 16-
เหมาะกับ:
Fashion, beauty, food, lifestyle, and e-commerce brands looking to sell products directly.
2. Instagram Reels - All features in one place.
Instagram Reels มีผู้ใช้งานในไทย กว่า 13 ล้านคนIt is a great platform for brands looking to. สร้างภาพลักษณ์ระยะยาว
จุดเด่น:
- Combine Feed, Stories, and Reels in one place.
- Instagram Shopping allows direct product linking.
- The audience has high purchasing power (ages 25-40).
- High image quality - Suitable for premium brands.
ข้อควรระวัง:
- Reach decreases without a strong follower base.
- The algorithm favors users who engage with Stories and Comments.
- Reels need to be of high quality - simply shooting them isn’t enough to stand out.
เหมาะกับ:
Fashion, beauty, travel, dining, B2C with beautiful imagery.
3. YouTube Shorts - A Long-term Revenue Channel
YouTube มีผู้ใช้งานในไทย กว่า 57 ล้านคนAnd Shorts is gaining traction. 30 พันล้านครั้ง Per day worldwide.
จุดเด่น:
- Monetization through Ads and Super Thanks
- Attract viewers to watch longer videos (Cross-promotion)
- SEO and Optimal Search (Google Search Integration)
- Evergreen content - People can still discover it months or years later.
ข้อควรระวัง:
- Viral slower than TikTok/Reels.
- Need 1,000 subscribers before generating revenue.
- Low engagement (few comments from people)
เหมาะกับ:
Creators, Product Reviews, How-to Guides, Education, SEO-focused Content.
Visual comparison
| Criteria | TikTok | YouTube | |
|---|---|---|---|
| Engagement Rate | ⭐⭐⭐⭐⭐ (5-9%) | ⭐⭐⭐ (1-3%) | ⭐⭐ (1-2%) |
| Viral ง่าย | ⭐⭐⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐ |
| E-commerce | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐ |
| หารายได้ | ⭐⭐⭐ (Creator Fund) | ⭐⭐ (ต้องมี Sponsor) | ⭐⭐⭐⭐⭐ (Ads) |
| กลุ่มเป้าหมาย | 16-34 ปี | 25-40 ปี | 18-45 ปี |
5 Short Content Formats Popular Among Thais
Give it a try, and you're guaranteed to see engagement!
1. Before/After Transformation
คนไทยชอบเห็น ผลลัพธ์ที่ชัดเจน - Whether it's makeup or cleansing.
ตัวอย่างที่ปัง:
- "Light Makeup ➜ Dull Skin" (15 seconds, Before-After)
- "Cluttered Bedroom ➜ Sparkling Clean" (Time-lapse 20)
- "Damaged ➜ Shiny and Smooth" (Showcasing the product clearly)
- "Old to New" (DIY/Upcycling)
Tips:
- Start with a "Before" image that clearly shows the problem.
- Use time-lapse if the process takes a long time.
- Ending with a beautiful "After" image.
- Add a dramatic song (Beat drop at the image change).
2. Listicle/Checklist
"5 สิ่งที่ห้าม..." "3 Tips สำหรับ..." รูปแบบนี้ทำง่าย และคนชอบดูBecause it provides digestible knowledge.
ตัวอย่างที่ปัง:
- "5 Foods to Avoid Before Bedtime"
- "3 Makeup Mistakes People Make"
- "7 Essentials You Must Have in Your Bag"
- "Top 5 Products of the Month"
Tips:
- Using odd numbers (3, 5, 7) seems more logical than using even numbers.
- Each point takes 3-5 seconds to convey concisely.
- Add Text on Screen to emphasize each point.
- "Start with 'If you don't know this, you'll regret it.'"
3. POV (Point of View) / Relatable Content
สร้างสถานการณ์ที่ คนรู้สึกว่า "เรื่องนี้คือเรา!"Encourage users to share, forward to friends, or tag friends.
ตัวอย่างที่ปัง:
- "POV: You have to attend your ex's wedding."
- "When a friend says, 'I'll come to find you today.'"
- "Date of Customer Refund Request"
- "Every time my mom calls and sees the messy house."
Tips:
- Use trending sounds that fit the situation.
- Slightly exaggerate facial expressions.
- Use clear captions such as "POV: ..."
- Open the comments for people to share their experiences.
4. Tutorial/How-to (Brief and Concise)
แนะนำวิธีทำอะไรสักอย่างใน 15-30 วิ People like it because they gain knowledge quickly and can...
ตัวอย่างที่ปัง:
- "Cool Ways to Tie Your Shoelaces" (5 Seconds Each)
- "3 Poses for Slimmer Legs in Photos"
- "Make this dish in just 2 minutes" (Time-lapse)
- "How to Remove Image Backgrounds Using a Mobile Phone"
Tips:
- "Start with the results first: 'Look! It's this beautiful!'"
- Show the steps in fast motion.
- Zoom in to see the details.
- "Give it a try!" and a CTA.
5. Trend Participation
การ โดดขึ้นรถไฟของ Trend Increase the chances of your clip appearing on the FYP.
ตัวอย่างที่ปัง:
- Use trending sounds that are currently popular.
- Create a Dance Challenge with a concept (it doesn’t have to be a great dance, just have fun).
- Responding to "Tell Me Without Telling Me" in a new way.
- Utilize trending Hashtag Challenges (e.g., #ThailandOn)
Tips:
- Stay updated with trending sounds on TikTok/Reels every day.
- Check out trending hashtags (TikTok Creative Center)
- Add a twist – incorporate your brand identity.
- Act fast! Trends expire within 3-7 days.
The first 3 seconds: Captivate or lose!
Use these techniques to make people stop scrolling.
7 Effective Hook Formulas
1. Challenging Questions
"Did you know that 90% of people get this wrong?"
2. Shocking statistics
"Every day, people spend 50,000 baht because of..."
3. Outcome Contract
"Do this for 30 seconds for radiant skin!"
4. Reveal the secrets
"The secret that famous brands don't want you to know..."
5. Comparison
"Thing A VS Thing B - Which is Better?"
6. Share a personal story.
"This morning, I almost lost a client because..."
7. Create a sense of urgency.
"There's only 24 hours! Don't miss this opportunity!"
8. Eye-catching visuals
Start with a beautiful/shocking/strange image (no words needed; the image speaks for itself).
สิ่งที่ห้ามทำใน 3 วินาทีแรก:
- Say "Hello" and then be quiet (no one can wait).
- Takes too long to introduce oneself.
- Start with a dark/blurry/unfocused image.
- Let's talk about something trivial first.
The 30-Second Rule: A Good Structure for Short Clips
Make the most of each segment.
0-3 seconds
Hook
Immediately capture attention with a question, statistic, or eye-catching image.
ตัวอย่าง: "Did you know? 9 out of 10 people get it wrong!"
4-20 seconds
Content
Delivering value - Tips for presenting a demo or storytelling.
ตัวอย่าง: Show three concise steps with clear visuals.
21-30 seconds
CTA
Tell them what to do next - Follow, Save, Buy the product, or Comment.
ตัวอย่าง: "Save it for later! Follow us to stay updated."
💡 Pro Tip: A good clip doesn't need to last 30 seconds! If it delivers the message effectively... No time wasted.
Posting Strategy: Frequency and Timing
What type of post will get the most engagement?
Recommended frequency by platform.
TikTok
1-3 clips per day.Algorithms favor consistency; the more frequently you post, the greater your chances of success, but quality must be maintained!
Instagram Reels
One video a day.Focus on quality over quantity. Excessive posting may bore followers.
YouTube Shorts
3-5 videos per weekYou don't need to post every day, but consistency is key for the algorithm to recognize you.
The best time for the Thai market.
The peak times when Thai people are most active online:
Morning: 7:00-9:00 AM.
During the commute to work/school.
Lunchtime: 12:00-1:00 PM.
Lunch break, playing on the phone.
Evening: 6:00 PM - 8:00 PM.
Go home and relax (golden time!)
Late night: 9:00 PM - 11:00 PM.
Before bed, use social media.
💡 Pro Tip: Try posting at different times and check Analytics to see what works best. Your AudienceThe peak online times vary for each business!
Hashtag Strategy: How to Use It Effectively
Don't be random - use a strategic approach!
Big Hashtag
5 to 10 million posts
High competition, but with a broad reach.
Example:
#TikTokThailand
#BeautyTips
#FoodieThailand
Quantity entered: 1-2 tags
Central Hashtag
100k-1 million posts
Sweet Spot - The Perfect Balance
Example:
#ThaiMakeup
#StreetFoodBangkok
#ThaiSME
Quantity entered: 3-5 Tags
Small hashtag
Less than 100k posts
High-level niches have the potential to rank on the first page.
Example:
#ThaiKoreanBeauty
#VeganThailand
#SmallBusinessTH
Quantity entered: 2-3 tags
Hashtag ที่ห้ามใช้:
- #FYP #ForYou #Viral (The algorithm doesn't care about these tags.)
- Irrelevant hashtags (Spam)
- Using more than 10 tags (looks desperate)
The best formula: 1-2 major tags + 3-5 medium tags + 2-3 small tags = รวม 6-10 แท็ก
Techniques to Boost Engagement
Engage people not just to watch but also to interact.
1. Ask questions in the video.
"Have you ever experienced this?" "What do you do about it?"
Why it works: People enjoy sharing their opinions.
2. A caption that invites comments.
"Tag a friend who needs to see this!" "If you agree, type YES."
Why it works: Easy to follow.
3. Leave a Cliffhanger
"Part 2 is here!" "Stay tuned for tomorrow."
Why it works: To learn more, click Follow.
4. Respond to comments with a video.
I noticed people asking in the comments ➜ I'll make a video response.
Why it works: It shows that you care and receive new content.
5. Use Duet/Stitch
Duet with others' clips and add your perspective.
Why it works: Expand your reach to engage others' audiences.
6. Collaborate with Creators
Invite creators with a similar audience to collaborate on a video together.
Why it works: Win-Win Audience Exchange
Frequently Asked Questions (FAQ)
Answering all inquiries about short content.
1. How long should a video ideally be?
TikTok: 15-30 seconds (the shorter, the better, as long as the message is clear)
Instagram Reels: 30-60 seconds (time to create quality)
YouTube Shorts: 30-60 seconds (absolutely no more than 60 seconds)
Golden Rule: Short enough to convey the message, long enough for the audience to finish reading.
2. What should you do if the clip doesn't perform well?
Don't give up! Every creator has videos that don't perform well. Consider: (1) reposting them in different ways.
Statistics: On average, 1 in 10 clips will go viral - post frequently to increase your chances.
3. Should you use licensed music or trending sounds?
Trending sounds are better! TikTok/Reels algorithms boost clips that use music.
Pro Tip: Explore Trending Sounds in the TikTok Creative Center now!
4. Do we always need to shoot in vertical video?
Yes! Short-Form Video on Every Platform is Vertical (9:16) Always if you shoot in horizontal (A).
Tips: Set your mobile camera vertically from the start to avoid cropping later.
5. Should I repost the same video on multiple platforms?
Got it! But must Customize for each platform. For example:
- TikTok: Remove Watermark from Other Platforms (Algorithm)
- Instagram: Add hashtags in the first comment, not in the caption.
- YouTube: Include keywords in the Title/Description for SEO.
Pro Tip: Use CapCut to resize and remove the watermark before posting.
6. Is creating short-form videos difficult? Do you need expensive equipment?
It's not difficult at all! You only need: (1) a smartphone that can record video (no need for
More important than the device: Great ideas + Engaging hooks + Delivering value to the audience
An ordinary phone clip can go viral if the content is good!
2025 is the year of Short-Form Video.
ไม่ว่าคุณจะขายของ สอนอะไรสักอย่าง หรือแค่อยากสร้างชื่อเสียง คอนเทนต์สั้นคือหนทางที่ดีที่สุดAccessing Thai people in today's era.
Start today: Film a short 15-second clip using the recommended hook and post it on the platform that suits you. Then, see what happens. It doesn't have to be perfect; just get started!
จำไว้: ทุกครีเอเตอร์ดังวันนี้ ล้วนเริ่มจากคลิปแรกที่ไม่มีใครดู ความต่างคือ พวกเขาไม่เคยหยุด
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ปี 2025 เป็นของคนที่กล้าเริ่มต้น
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