Short-form Video Strategy สำหรับ SME งบจำกัด 2026
91% of businesses Utilizing Video Marketing in 2026 and Short-form Video (TikTok, Reels, YouTube Shorts) are formats of short videos. Limited budget But it yields real results.
Why Short-form Video Matters in 2026
91%
Businesses Use Video
2.5x
Higher Engagement
15-60s
Optimal Length
฿0
Starting Budget
Short videos have a higher ROI than other content formats because
- Algorithm ดัน - The platform aims to keep users engaged for longer by promoting video content.
- Attention Span - Thai people engage well with short content.
- Easily viral - Videos have a higher chance of being shared than images.
- Trust Building - Building trust through face-to-face interactions.
Short Video Budget: ฿0 - ฿5,000/month
| Item | Budget of ฿0 | Budget of ฿2,500 | Budget of ฿5,000 |
|---|---|---|---|
| Camera | Mobile phone | Mobile phone | Mobile + Lens |
| Light | Natural light | Ring Light (฿300) | Softbox (฿1,000) |
| Sound | Built-in microphone | Clip-on Microphone (฿200) | Wireless Microphone (฿800) |
| Edit | CapCut Free | CapCut Pro | CapCut + Canva |
| Tripod | Lean Against | Mini Tripod (฿150) | Flexible Tripod |
Pro Tip:
Modern smartphones (iPhone 12+, Samsung S20+) can capture video quality sufficient for Social Media. No need to buy a DSLR camera.
7 Easy Short Video Ideas
1. Behind the Scenes
Show your work process, product packing, or store atmosphere
2. Product Demo
Simple product demonstration in 15-30 seconds
3. Before/After
Compare results before and after using the product
4. Tips & Tricks
Share small tips related to your business
5. Customer Testimonial
Short reviews from real customers
6. Trending Sound/Challenge
Join trending challenges in your brand's style
7. Day in the Life
A day in the life of the business owner/employee
Platform-Specific Strategies
TikTok
- Optimal length: 15-30 seconds
- Best time to post: 19:00-22:00
- Emphasis: Entertainment + Education
- Use Trending Sounds and Hashtags
Instagram Reels
- Optimal length: 15-30 seconds
- Best time to post: 11:00-13:00, 19:00-21:00
- Emphasis: Aesthetic + Lifestyle
- Use longer captions and include a CTA.
YouTube Shorts
- Optimal length: 30-60 seconds
- Posting Time: Consistency is more important than time.
- Emphasis: Educational + How-to
- Suitable for developing into long-form content.
5 Tips for Pro-Quality Mobile Video
- 1
Always shoot vertical (9:16)
All short video platforms display vertical content
- 2
Hook within the first 3 seconds
Start with something that grabs attention immediately
- 3
Use natural light facing a window
No need to buy lights - use window light
- 4
Always add subtitles
80% of viewers watch videos with sound off
- 5
End with a clear CTA
Tell viewers what to do next (Follow, Buy, Comment)
Content Calendar: How to Post Consistently
1-Week Posting Plan (3-5 Videos)
Important:
Consistency matters more than perfection! 3 good videos per week beats 1 perfect video per month.
Free Tools for SMEs
| Tool | Use For | Price |
|---|---|---|
| CapCut | Video editing + Auto subtitles | Free |
| Canva | Thumbnails + Video templates | Free/Pro |
| InShot | Basic video editing | Free |
| VLLO | Video editing with effects | Free |
| ChatGPT | Script + Caption ideas | Free |
Related Articles
Want high-quality Short Videos but no time to make them yourself?
HypeLive offers full-service Short-form Video production - from concept planning, filming, editing, to posting.
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