อัลกอริทึม Shopee Lazada 2026: เคล็ดลับดันสินค้าขึ้นหน้าแรก
Why is your competitor's product on the first page while yours is not?
The answer lies in the algorithm - and it changes every year.
In 2026, both Shopee and Lazada will update their algorithms.
How do algorithms work?
Both Shopee and Lazada use AI to rank products.
The main factors that the algorithm considers.
Conversion Rate
What percentage of viewers actually make a purchase?
Rating & Reviews
Customer ratings and reviews.
Shipping Performance
Fast delivery, on-time service.
Chat Response Rate
How quickly do you respond to chats?
Sales Velocity
Sales over a specific period.
Shopee Algorithm 2026: What's Changed
| ปัจจัย | 2025 | 2026 |
|---|---|---|
| Live Stream Sales | น้อย | Very high. |
| Video Content | ปานกลาง | High |
| ราคาถูกสุด | High | ปานกลาง |
| Seller Rating | ปานกลาง | Very high. |
| Return Rate | น้อย | High (drop in rank) |
Do you see? Live selling and video have become significantly more important.
Lazada Algorithm 2026: Emphasis on Trust
Factors that Lazada Prioritizes
Certified stores will be prioritized.
High store ratings have a direct impact.
Stores that cover their own shipping costs have an advantage.
Late responses beyond 24 hours will incur significant penalty points.
5 Tips to Boost Your Product to the Front Page
Live selling at least twice a week.
Live stream sales will carry significant weight in 2026. If you don't have time to host yourself, consider hiring a professional host.
Add video to every listing.
Products with videos have a conversion rate that is more than twice as high. We recommend a 15-30 second video showcasing real usage.
Respond to chats within 5 minutes.
Use chatbots to automatically answer basic inquiries. A high response rate directly impacts rankings.
Please provide a review after delivery.
Send a thank you message and request a review 3-5 days after delivery. Shops with more reviews are more easily found on the front page.
Reduce the return rate to below 3%.
Specify the Size Chart clearly and use real images instead of mock-ups. A high return rate can lead to an immediate drop in rankings.
Naming products for better search visibility.
The product name is very important! It is the first thing the algorithm will analyze.
Examples of Good Naming Practices
Not good.
Stylish, affordable t-shirts that are comfortable to wear.
✓ Good
Women's Oversize T-Shirt 100% Cotton, Round Neck, Solid Color
Recipe: [Category] + [Target Audience] + [Main Feature] + [Description]
Ranking analysis tool
Shopee Seller Center
View Traffic Source and Conversion
Lazada Business Advisor
Competitor and Trend Analysis
Google Trends
Check the keywords that people are searching for.
Summary: 2026 Ranking Strategy
Shopee
- • Consistent live selling sessions
- • Add video to every listing.
- • Maintain a Seller Rating of 4.8 or higher.
Lazada
- • Sign up for LazMall if possible.
- • Respond to chats as quickly as possible.
- • Cover the shipping costs yourself if possible.
In short, the algorithm changes every year, but the fundamental principles remain the same.
