5 แบรนด์ไทยที่ใช้ Micro-Influencer แล้วปัง
Why Choose Micro-Influencers? Lower Budget but Greater Results!
ถ้าคุณคิดว่าต้องมีงบหลักล้านถึงจะทำ Influencer Marketing ได้ หรือต้องจ้างดาราชื่อดังเท่านั้น เราขอบอกว่า... คุณคิดผิดแล้ว! ในปี 2025 แบรนด์ไทยหลายร้อยแบรนด์กำลังพิสูจน์ว่า Micro-Influencer (ผู้มีอิทธิพลขนาดเล็ก)Can achieve a higher ROI than Mega-Influencers.
Thai people trust recommendations from influencers more than traditional advertisements.
The engagement rate of micro-influencers compared to macro-influencers is only 2.7%.
Followers purchase products based on recommendations from Micro-Influencers.
ข้อมูลจาก Kommune Agency และ Starngage เผยว่า แบรนด์ไทยที่ใช้กลยุทธ์ Micro-Influencer ในปี 2024-2025 ได้ผลลัพธ์ที่น่าประทับใจมาก ทั้ง ROI ที่สูงกว่า ความน่าเชื่อถือที่ดีกว่า และที่สำคัญ... Significantly lower budget!
(Data from Kommune Agency)[Kommune Agency]
Micro-Influencer: The Small Power That Creates Big Results
5 Thai Brands That Have Succeeded with Micro-Influencers
Let's see how leading Thai brands make Micro-Influencers a key strategy driving sales!
1. Srichand: The Power of Nano-Creator 35 People
กลยุทธ์: แทนที่จะจ้าง Mega-Influencer 1-2 คน Srichand เลือกทำงานกับ 35 Nano-Creators (followers 1,000-10,000) at
Amazing results:
- Increase in User-Generated Content (UGC) 215%
- Average Engagement Rate 5.8% (Twice the reach of Macro-Influencers)
- Brand credibility is increasing among Gen Z.
💡 Secret: Srichand gives creators the freedom to craft content in a unique way.
2. NARAH: Local Micro-Influencer in Northern Thailand
กลยุทธ์: แบรนด์แฟชั่นไทย NARAH ต้องการเข้าถึงตลาดภาคเหนือ พวกเขาจับมือกับ Local Micro-Influencer with a solid fanbase in the area
Measurable results:
- Sales in the northern region have increased. 47% Within 3 months
- Brand awareness in the region has increased. 82%
- Cost per Acquisition (CPA) decreased. 34%
💡 Secret: Using local influencers who speak the same language as the target audience
3. Mistine: Co-Creation with Micro-Influencers
กลยุทธ์: Mistine ไม่ได้แค่จ้าง Influencer มารีวิว แต่ Invite them to participate in product design. Limited Edition Creates Exclusivity
Outstanding results:
- Limited Edition Product Sold Out Within 48 Hours
- Organic reach increased threefold thanks to influencer posts.
- Influencer followers become repeat customers.
💡 Secret: Incorporating influencers into the creation process.
4. GetFresh: Budget of 1,800 THB/post achieved a 406% ROI.
กลยุทธ์: ร้านอาหารเพื่อสุขภาพ GetFresh จัดสรรงบ Only 1,800 Baht per post. Food Micro-Influencer Source
The most valuable results:
- ROI 406% - Every 1 baht spent returns 4.06 baht.
- Walk-in traffic increased by 63% after the campaign.
- 78% of new customers reported they learned about us through influencers.
💡 Secret: GetFresh selects influencers that align with brand values.
5. Punjab Grill: Trackable Promo Code Strategy
กลยุทธ์: ร้านอาหารอินเดีย Punjab Grill ให้ Micro-Influencer แต่ละคน Exclusive Promo Code To measure results accurately.
Measurable results are clearly evident.
- Increased table reservations 590% During the campaign.
- Conversion Rate from Promo Code reaches 12.4%
- Customers who come from influencers have a higher average bill.
💡 Secret: Using promo codes not only measures results but alsoCreate UrgencyEncourage followers to make quick decisions and help the store understand influencer impact.
How to Start Micro-Influencer Marketing: 6 Steps
Based on all the case studies, we summarize six important steps to help you get started on the right track:
Understand your target audience thoroughly.
ก่อนจะหา Influencer ต้องเข้าใจก่อนว่า Who are your customers?What type of content do they consume, whom do they follow, and what do they enjoy about influencers?
Questions to ask yourself:
- What is the age, gender, and occupation of the main target audience?
- Which platform do they use the most? (Instagram, TikTok)
- • What topics are they interested in? (Fashion, Food, Fitness, Trends)
Find the right Micro-Influencer for your brand.
อย่าดูแค่จำนวน Follower! ให้ความสำคัญกับ Engagement Rateand its relevance to your business.
3 Criteria for Selection:
- ✓ Relevance: Does his content relate to your products?
- ✓ Engagement: The engagement rate should be 3-8% or higher.
- ✓ Authenticity: Does he create content with sincerity?
Influencer Discovery Tools:
- • Starngage: A Thai platform that aggregates influencers and analyzes data.
- • HypeLive: Find influencers that fit your budget and goals.
- • Hashtag Research: Search using #related to your industry
Set an appropriate (and cost-effective!) budget.
The good news is that Micro-Influencers are affordable! Here are the market reference prices in Thailand for 2025:
| Type | Followers | Price per post | Suitable for |
|---|---|---|---|
| Nano-Influencer | 1,000-10,000 | ฿750-3,000 | ทดสอบตลาด, Local Marketing |
| Micro-Influencer | 10,000-100,000 | ฿3,000-15,000 | แคมเปญหลัก, ROI สูง |
| Mid-Tier | 100,000-500,000 | ฿15,000-75,000 | Brand Awareness กว้าง |
💡 Tip: Instead of hiring one Mid-Tier employee (฿50,000) Higher Reach and Engagement!
Allow creative freedom (do not impose a script!)
ข้อผิดพลาดที่แบรนด์มักทำคือ "Mandate Influencers to Follow a Script"This makes the content appear less authentic and followers feel disconnected.
A better way:
- Brief instead of a script: Please share the key message and product highlights, but let them tell the story.
- Let them use it in practice: Deliver the product for a trial period of at least 1-2 weeks.
- Respect Style: If he's good at humor, don't force him to be serious.
📊 Research shows that content created by influencers 67%!
Continuously measure and optimize.
Don't just focus on Likes and Comments! Use deeper measurement tools.
KPIs to Monitor:
- • Engagement Rate (Like, Comment, Share)
- • Reach and Impressions
- • Click-through Rate (if there is a link)
- • Conversion Rate (Sales/Registrations)
- • ROI (Return on Investment)
Measurement Tools:
- • Google Analytics: Tracking Traffic from Influencers
- • Promo Code: Measure sales per person.
- • UTM Parameters: Track the source.
- • Platform Insights: IG/TikTok Analytics
Key Considerations: Influencers with the highest engagement don't necessarily have to be.
Build long-term relationships (not just a one-time campaign).
Micro-Influencer ที่ดีที่สุดคือคนที่ Become a True Brand AdvocateIt's not just about people who get paid to post once and be done.
How to Build Lasting Relationships:
- Get exclusive early access to try out new products: Make it feel special.
- Join Our Exclusive Events: Product Launch Workshop
- Create an Ambassador Program: Provide long-term exclusive rights.
- Engage with his content: Like, Comment, Repost
Success Stories:
แบรนด์ไทยหลายแบรนด์เริ่มมี "Brand Squad" Micro-Influencer Group: 5-10
Are you ready to get started?
From all the information we've gathered, one thing is very clear: The era of traditional advertising is coming to an end.And we are in the era of Authentic ConnectionsMicro-Influencers excel like no one else.
Higher ROI than Traditional Ads.
Average Engagement Rate
Trust & Purchase Intent
ไม่ว่าคุณจะมีงบ 5,000 บาท หรือ 500,000 บาท Micro-Influencer Marketing is achievable and truly effective.
Start easily with 3 steps:
Clearly define your target audience and budget.
Find 3-5 micro-influencers that fit the brand.
Launch the first campaign, monitor results, and optimize.
Need help finding influencers that fit your brand?
View packages and pricing.In conclusion, I would like to leave you with this...
Micro-Influencer Marketing ไม่ใช่แค่กลยุทธ์ทางการตลาด แต่มันคือ Building a community around the brand With sincerity, trust, and support for each other. ผลลัพธ์ที่ได้กลับมาจะเกินความคาดหมาย!
Wishing success for all your campaigns and the generation of a strong ROI.
